VP of Marketing (B2B)
About The Position
BM Digital is seeking a VP of Marketing (B2B Demand Generation) to build and operate a fully integrated demand generation function. The focus of this role is to generate a reliable flow of qualified sales conversations and drive sustained pipeline growth through disciplined execution across all marketing channels. The VP will oversee paid media, creative systems, funnel performance, lifecycle marketing, organic distribution, and team management. This role carries full accountability for marketing performance, from budget deployment through funnel efficiency and sales handoff. This is a senior role for an experienced performance operator with a strong command of execution, data, and scaling marketing systems.
Requirements
- 5–10+ years of experience in performance marketing, growth, or demand generation
- Proven track record managing $500K–$3M+ monthly paid media budgets
- Advanced proficiency across Meta, Google, YouTube, and LinkedIn
- Strong direct-response copywriting capability
- Demonstrated ability to architect and scale full-funnel systems
- Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling
- Experience managing multidisciplinary teams in fast-paced, high-accountability environments
- Ability to write, critique, and optimize performance-driven creative assets
Nice To Haves
- Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations
Responsibilities
- Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn
- Design and manage multi-million-dollar monthly budgets with clear forecast models
- Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC
- Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation
- Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs
- Direct creative teams (editors, designers, strategists) to produce high-performing assets consistently
- Establish a rigorous creative testing pipeline with rapid iteration cycles
- Maintain a clear framework for identifying, scaling, and retiring winning concepts
- Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows
- Identify and resolve conversion bottlenecks using data-driven analysis
- Enhance lead quality and show-up rates through coordinated nurture and follow-up systems
- Maintain accountability for funnel conversion metrics and downstream sales alignment
- Architect and oversee all email and SMS programs
- Build automated nurture flows, re-engagement campaigns, and segmentation strategies
- Drive improvements in lead warming, call readiness, and conversion efficiency
- Measure lifecycle impact on pipeline velocity and cost efficiency
- Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels
- Build a high-frequency posting system that leverages internal subject matter experts
- Implement processes for content repurposing and cross-channel amplification
- Track organic performance and its contribution to lead volume and brand authority
- Hire, manage, and develop a cross-functional marketing team
- Implement operating rhythms, SOPs, and accountability frameworks
- Build integrated weekly growth sprints and reporting cadences
- Align closely with the Sales organization to optimize quality, pipeline velocity, and closed-won outcomes
- Own the marketing P&L and performance roadmap
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
