About the position
Over the last decade, CreativeX has powered millions of creative decisions through data for the world’s largest and most sophisticated brands. We’ve been first to market with industry-first products and technology, have best-in-class customer retention and growth rates, and we win on product every time. But we’re not winning on marketing: awareness of CreativeX is low and, in an increasingly noisy marketplace, confident articulation and understanding of our differentiation remains sub-par. We’re looking for a VP of Marketing to change this by transforming our marketing organization into a source of company advantage and growth. This role will report to the CEO and be part of the company’s management team.
Responsibilities
- Develop and execute a game plan to win hearts, minds, and market share of senior marketers at the leading consumer brands around the world
- Own all parts of the customer communication journey: from awareness to perception to conversion to evangelism
- Own the KPIs around marketing-generated leads, awareness and reach, and top of funnel conversion
- Develop and lead a team of 7 clever and hardworking marketers (Product Marketing, Demand Generation, Content/Comms, Brand, and Events)
- Partner with heads of Revenue, Client Success, Partnerships, Product, and Finance to accelerate revenue growth, maintain retention, and deepen customer relationships
Requirements
- Experience leading or helping lead a marketing team for a B2B SaaS tech company as the company scaled from $25M to $50M+ in revenue
- Understanding of the enterprise sales cycle and how large enterprise companies make decisions
- Background in product marketing or growth marketing with appreciation of all elements of a 360 marketing strategy
- Ability to craft a good narrative and use data to inform decisions
- Strong team player and self-starter who thrives in a fast-paced, high-growth start-up environment
Nice-to-haves
- A student and aficionado of marketing, constantly looking to perfect the craft
- Experience in ambiguous situations and ability to make order out of chaos
Benefits
- Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)
- Generous time off + bank holidays
- Education budget for individual or team learning experiences
- Annual subscription to Calm and Headspace for mental wellbeing
- Monthly coaching for career goals, relationships, and personal development
- Competitive salary and commission plan including stock options
- 4-month full pay parenting leave for employees with one year of service
- Employee contributions to a 401(k) after eligibility period
