VP of Product, Growth & Ecosystem

About the position

We are seeking a visionary VP of Product, Growth & Ecosystem to lead the integration of our product platform with go-to-market, customer lifecycle and growth, and ecosystem strategies. This role sits at the intersection of product, growth, and agency/ecosystem partnerships - ensuring our autonomous marketing platform accelerates customer outcomes, strengthens partner ecosystems, and unlocks scale across agencies and strategic partners. You'll lead and develop our strategy for product-led growth, architecting key customer journeys, and collaborating across the business to translate strategic goals into tangible financial outcomes.

Responsibilities

• Serve as the primary interface between Product and GTM organizations to translate market needs into actionable roadmaps and execution plans
• Partner with GTM leaders to align on growth, onboarding, trial, upsell, cross-sell, and retention journeys, ensuring our product innovation drives measurable customer outcomes
• Drive alignment between GTM priorities and product development, ensuring high-impact feedback loops
• Lead the design and execution of critical customer lifecycle programs, including first-time onboarding, trial conversion, expansion, and retention strategies
• Collaborate with product, operations, marketing, and customer teams to ensure the platform accelerates value realization and long-term adoption
• Define and scale our agency strategy, including multi-account management, hyper-personalization, and differentiated agency offerings
• Partner with product and platform leaders to advance ecosystem expansion initiatives such as agent builder, MCP (Model Context Protocol), and API extensibility
• Build strong alliances with key agency and ecosystem partners to accelerate co-innovation and joint go-to-market execution

Requirements

• 15+ years in product, growth, or partnerships roles with proven leadership at VP level
• Deep experience in customer lifecycle strategy, go-to-market alignment, and ecosystem/partner development within SaaS, MarTech, or AI-driven platforms
• Strong track record of translating business needs into product strategy and driving measurable outcomes across GTM, operations and customer success
• Expertise in building and scaling partner ecosystems, particularly agencies, platforms, and technology partners
• A proven ability to understand and proactively communicate the financial implications of complex business decisions and evolving market dynamics
• Exceptional collaboration and communication skills, with the talent to distill complex business needs into clear, actionable product roadmaps and strategies
• Executive presence, cross-functional leadership, and the ability to influence at C-suite and board level.

Benefits

• Equitable compensation practices
• Bonus, equity, sales incentives or other role specific compensation may be eligible