VP of Sales

Veridian Service Partners•Dallas, TX

About The Position

The VP of Sales will play a critical role in driving growth by building, leading, and scaling high-performing sales teams across a portfolio of outdoor living companies. This leader will be responsible for developing sales strategies, launching new sales teams, integrating acquired businesses into a unified sales approach, and ensuring revenue targets are met and exceeded. The VP of Sales will bring a strong background in home services or related industries and a proven ability to manage rapid growth through acquisition.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
10+ years of progressive sales leadership experience, preferably in home services, construction, or outdoor living industries.
Proven success building and scaling sales teams across multiple locations or business units.
Experience leading sales through acquisition growth and integrating acquired teams.
Strong leadership, communication, and negotiation skills.
Data-driven with expertise in CRM systems, sales forecasting, and performance analytics.
Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving business environment.
Regular travel between markets and company locations (up to 40%).
Mix of office and field environments, including time spent in customer and sales team settings.
Must be able to sit, stand, and present for extended periods.
Serves as a key member of the executive leadership team shaping company strategy.
Directly influences profitability, market expansion, and brand positioning.
Develops senior leaders, ensuring bench strength and succession planning across sales functions.
Embodies Veridian’s values through authentic leadership and a people-first mindset.
Inspires innovation, collaboration, and accountability at every level of the organization.

Responsibilities

Recruiting and developing top-performing outside sales representatives
Hiring and coaching sales managers and market leaders
Building a repeatable one-call-close sales process
Creating a culture of performance, accountability, and development
Designing systems that allow the company to scale into new markets quickly
Build and lead a high-performing outside sales organization
Recruit, hire, and develop top-performing sales representatives and managers
Establish leadership structure including Sales Managers and Market Sales Leaders
Create a scalable sales team model to support new market launches
Develop and implement a repeatable one-call-close sales process
Establish performance standards for close rates, revenue per rep, and customer experience
Drive accountability across the sales organization through data, coaching, and leadership
Partner with marketing leadership to ensure high-quality lead flow and appointment generation
Conduct ride-alongs and field coaching to improve sales performance
Develop training programs that elevate closing ability and objection handling
Mentor emerging leaders within the sales organization
Create a culture of continuous improvement and healthy competition
Build sales infrastructure capable of supporting rapid market expansion
Develop playbooks for launching new markets
Partner with operations leadership to ensure strong sales-to-production handoffs
Establish scalable hiring and onboarding practices for new sales teams
Own revenue targets and performance across all sales teams
Improve sales productivity, revenue per rep, and close rates
Ensure strong pricing discipline and protect company margins