VP PayPal Marketing & Merchant Programs Manager

Synchrony • Lyons, IL

7d • $110,000 - $185,000 • Hybrid

About The Position

Role Summary/Purpose: We are seeking a dynamic and visionary Vice President of Marketing to lead strategic marketing initiatives with a strong emphasis on driving growth and innovation. This leadership role requires a data-driven decision-maker with exceptional strategic insight, communication skills, and the ability to translate complex campaign learnings into actionable business strategies. The ideal candidate will play a pivotal role in shaping the future of our credit card marketing portfolio, ensuring profitable growth while enhancing the customer journey. Our Way of Working We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events. Key Responsibilities: Growth Forecasting & Monitoring: Assist in accurately monitoring and forecasting key growth drivers for the credit card portfolio, leveraging data analytics and market trends to inform strategic decisions. Strategic Decision-Making: Lead high-impact decisions that steer marketing initiatives towards achieving business goals, balancing risk and opportunity effectively. Campaign Performance Evaluation: Help lead the PAR process to evaluate campaign effectiveness; incorporate findings to continuously refine and optimize marketing strategies. Competitive Analysis & Customer Experience: Maintain an in-depth understanding of competitive credit card products and market dynamics; identify and pursue opportunities to enhance the overall customer journey and experience. Campaign Strategy & Innovation: Drive cutting-edge, insight-led campaign strategies that fuel portfolio growth, continuously pushing for innovation and creative breakthroughs. Curiosity & Market Leadership: Demonstrate a strong curiosity for emerging trends and technologies to pioneer next-generation marketing experiences that differentiate our offerings. Communication & Storytelling: Employ strong communication, presentation, and storytelling skills to clearly connect campaign learnings, insights, and recommendations to senior leadership and cross-functional teams. Profitability Focus: Develop and optimize marketing strategies with a laser focus on profitability goals; possess a strong understanding of how top-line marketing drivers impact the P&L and long-term business health. Perform other duties and/or special projects as assigned.

Requirements

• Bachelor’s degree. In lieu of degree, high school diploma/GED and 8+ years industry experience in credit, digital payments, fintech and digital marketing
• 5+ years of marketing and/or cobrand, digital, retail client portfolio experience
• Ability and flexibility to travel for business as required

Nice To Haves

• Proven experience in strategic marketing leadership roles within credit cards, financial services, or related fields.
• Strong analytical and forecasting abilities paired with sound business judgment.
• Demonstrated ability to innovate and implement growth-driving marketing campaigns.
• Excellent communication, presentation, and storytelling skills.
• Deep understanding of financial metrics and marketing profitability.
• Collaborative leadership style with the ability to influence and inspire teams and stakeholders.
• Passion for customer-centric marketing and enhancing user experiences.

Responsibilities

• Growth Forecasting & Monitoring: Assist in accurately monitoring and forecasting key growth drivers for the credit card portfolio, leveraging data analytics and market trends to inform strategic decisions.
• Strategic Decision-Making: Lead high-impact decisions that steer marketing initiatives towards achieving business goals, balancing risk and opportunity effectively.
• Campaign Performance Evaluation: Help lead the PAR process to evaluate campaign effectiveness; incorporate findings to continuously refine and optimize marketing strategies.
• Competitive Analysis & Customer Experience: Maintain an in-depth understanding of competitive credit card products and market dynamics; identify and pursue opportunities to enhance the overall customer journey and experience.
• Campaign Strategy & Innovation: Drive cutting-edge, insight-led campaign strategies that fuel portfolio growth, continuously pushing for innovation and creative breakthroughs.
• Curiosity & Market Leadership: Demonstrate a strong curiosity for emerging trends and technologies to pioneer next-generation marketing experiences that differentiate our offerings.
• Communication & Storytelling: Employ strong communication, presentation, and storytelling skills to clearly connect campaign learnings, insights, and recommendations to senior leadership and cross-functional teams.
• Profitability Focus: Develop and optimize marketing strategies with a laser focus on profitability goals; possess a strong understanding of how top-line marketing drivers impact the P&L and long-term business health.
• Perform other duties and/or special projects as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees