VP Product, CMS Innovation

Warner Bros. Discovery•Atlanta, GA

About The Position

Bleacher Report is seeking a visionary Vice President of Product Management to lead the strategic development and execution of our content management systems, programming automation, and personalization platforms. This executive will drive innovation across our web, mobile app, social platforms, and emerging channels, empowering our editorial teams to program efficiently at scale while delivering hyperpersonalized experiences to millions of sports fans globally. As VP of Product Management, you will define the long-term vision and near-term roadmap for the systems and tools that power content discovery, curation, distribution, and personalization across Bleacher Report's entire ecosystem—from our flagship apps to social platforms like Instagram, Twitter, Snapchat, and TikTok. You'll lead a cross-functional organization responsible for building intelligent automation, machine learning-driven personalization, real-time content streaming, and sophisticated CMS capabilities that allow our creators to focus on making great content, not wrestling with tools.

Requirements

12+ years of product management experience, with at least 5 years at the executive level
Proven track record leading large-scale platform initiatives in digital media, sports, social platforms, or content publishing industries
Deep expertise in content management systems, publishing workflows, and multi-platform content distribution
Strong understanding of personalization algorithms, recommendation systems, and machine learning applications in consumer products
Experience building products for mobile-first and social-first audiences, with deep knowledge of modern content consumption behaviors
Demonstrated ability to define and execute transformative product visions that drive measurable business outcomes including engagement, retention, and time-spent metrics
Exceptional strategic thinking combined with strong execution capabilities and bias for action
Outstanding communication and influencing skills, with experience presenting to C-suite executives and managing diverse stakeholder groups across editorial, creative, and technical organizations
Experience building and scaling high-performing teams in fastpaced, dynamic environments

Nice To Haves

Passion for sports and deep understanding of sports fan behavior, consumption patterns, and fan culture
Experience with real-time content platforms, breaking news systems, and live event coverage
Knowledge of social media platforms, algorithms, and best practices for distributed content
Familiarity with A/B testing frameworks, experimentation platforms, and performance optimization methodologies
Understanding of video streaming, editorial, aggregation, advertising, and multimedia content systems
Experience with analytics tools (Looker, Tableau, ComScore, Nielsen) and data-driven decision making
Technical depth sufficient to collaborate effectively with engineering, data science, and ML teams on platform architecture and requirements
Background in agile methodologies, modern PDLC & SDLC processes
Experience working with content creators, editorial teams, and creative professionals

Responsibilities

Define and execute a multi-year product strategy for CMS platforms, programming automation tools, and personalization algorithms that support Bleacher Report's position as the #1 sports publisher for social-first, mobile-first audiences
Drive the evolution of content management and programming workflows to support rapid content creation, curation, and distribution
Partner with senior executives to align product initiatives with business objectives, presenting strategic vision and performance metrics to C-Level leaders
Lead the integration of AI/ML technologies to power content personalization, real-time trending topic detection, automated content enrichment tagging, and intelligent distribution across channels
Oversee the development and optimization of Bleacher Report's content management systems, enabling editorial teams to publish thousands of pieces of content daily
Build and scale automated content delivery pipelines that intelligently route content to appropriate platforms and audiences
Define product requirements for personalized alert and notification technologies that curate personalized content from all sources
Champion mobile-first and social-first product development, ensuring our CMS and tools are optimized for the workflows of modern sports media creators
Drive the development of real-time publishing and streaming capabilities that allow Bleacher Report to break news faster than competitors and keep fans engaged during live sporting events
Build sophisticated personalization systems that deliver hyperrelevant content
Define requirements for machine learning and recommendation algorithms — ensuring fans see the stories, videos, and updates most relevant to them
Implement A/B testing frameworks and experimentation methodologies to continuously optimize content performance, engagement, and retention across platforms
Partner with data science teams to leverage behavioral data, social signals, and real-time trends to inform content programming decisions and automated editorial workflows
Drive the development of predictive analytics that help editorial teams understand what content will resonate before it's published
Lead product initiatives that optimize Bleacher Report's content for distributed platforms including Instagram, Twitter, TikTok, Snapchat, YouTube, and emerging social networks
Build tools and workflows that enable our teams to create viral content at scale with consistent quality and rapid turnaround
Build and lead a high-performing product management organization focused on sports media, content platforms, and personalization technologies
Mentor and develop product managers at all levels, establishing best practices for requirements gathering, user research, prioritization, and stakeholder collaboration
Foster a culture of innovation, experimentation, and fan-centricity, ensuring the team deeply understands sports fan behavior and consumption patterns
Conduct regular user research, office hours, and training sessions with editorial teams, social creators, and programming stakeholders across Bleacher Report
Work closely with engineering leadership to translate business requirements into scalable technical solutions, including platform architecture, APIs, and distributed systems
Collaborate with data science and ML engineering teams to embed intelligence into content recommendation, trending topic detection, and automated programming systems
Partner with editorial leadership, social media teams, and content creators to understand workflows, pain points, and opportunities for tool improvement
Engage with analytics teams to establish measurement frameworks for content performance, engagement, and personalization effectiveness