West Pharmaceutical Services-posted 2 days ago
Exton, PA

The VP, Product Management and Strategic Marketing, Elastomer and Primary Containment is responsible for shaping West’s product portfolio and turning strategic plans into measurable results. This role leads the Product Management and Strategic Marketing teams, with full profit and life cycle accountability for managing products from development through retirement. Key responsibilities include defining target customer segments, shaping the value proposition, positioning products effectively, and delivering strong go-to-market plans. Success in this role also depends on close collaboration with cross-functional partners, including Supply Chain, Operations, R&D, Sales, and Finance, to ensure strategies are practical, well-resourced, and executed flawlessly. The ideal leader combines deep knowledge of the industry with the ability to turn market and customer insights into smart, practical decisions. They are equally comfortable setting strategy and working hands-on with teams to drive execution. This leader ensures strategies translate into tangible business results through collaboration, outcome-focus and action. In addition, it is critical that this leader clearly communicates the target market segment needs and opportunities to R&D and Corporate Strategy to inform organic and inorganic growth opportunities. As the leader of the Product, Marketing, and Transformation teams, this individual will actively participate and be a part of the Elastomers and Primary Containment (E&PC) Leadership Team.

  • Lead the global strategy for West’s components portfolio, including elastomers, closures, primary containment, and packaging, ensuring alignment with customer needs, market trends, and business goals.
  • Guide the Product Managers to manage and operate their respective products cross functionally responsible for the growth and profitability of their portfolio.
  • Develop and manage product roadmaps for new launches, lifecycle updates, pricing, and retirements to keep the portfolio strong and competitive.
  • Partner closely on these efforts with commercial and integrated operations functions.
  • Guide, coach, and develop team members, building skills and preparing future leaders within West.
  • Create a work environment where people work well together, share ideas, and take ownership for results.
  • Set a clear direction for the Product Management and Strategic Marketing teams and motivate people to deliver on goals.
  • Build and carry out market growth plans based on customer feedback, industry trends, competitive positioning, therapeutic area needs, and solid business analysis.
  • Develop offerings with value propositions, and lead product pricing, positioning and brand strategy in partnership with commercial and marketing teams.
  • Oversee go-to-market planning, including sales tools, training, and campaign development, to drive commercial results.
  • Work closely with Operations, Supply Chain, and Quality to align manufacturing and sourcing with product plans, cost targets, and quality standards.
  • Work closely with Procurement, R&D, Quality and Sales to manage the change control process associated with raw materials, equipment, etc.
  • Stay abreast of changing industry regulations to ensure our products meet all requirements and also where applicable we can leverage those regulations to grow our business through product differentiation.
  • Identify and lead external partnerships, including licensing, acquisitions, and distribution, to strengthen market presence and capabilities.
  • Lead strategic and financial planning for the components business, including forecasting, investment decisions, and performance tracking.
  • Support global sales and key customer relationships by sharing portfolio insights and helping address customer needs.
  • Work with internal teams and technology partners to launch new products and improve capabilities across the portfolio.
  • Guide the Transformation Leader to assist their efforts.
  • Bachelor’s and Master’s Degrees in a related discipline or equivalent experience.
  • Minimum 15 years of experience building and scaling global businesses involving complex manufacturing processes and diverse products and customer portfolios.
  • Proven leadership experience in highly regulated industries such as pharmaceuticals, food, or cosmetics.
  • Demonstrated ability to lead, develop, and motivate diverse, high-performing teams across global locations.
  • Strong commercial acumen with a track record of both building businesses and executing cross-functional product strategies.
  • Progressive leadership roles in Product Management, Strategic Marketing, or Business Development.
  • Able to comply with the company's SOPs, Code of Conduct, as well as safety and quality policies at all times.
  • Background in supply chain, operations or process/manufacturing engineering.
  • Experience leading global teams and working across cultures.
  • Demonstrated knowledge of injectable drugs component and containment market trends.
  • Able to support and contribute in Lean Sigma programs and activities towards delivery of the set target.
  • Ability to communicate and collaborate effectively with a variety of internal and external stakeholders, including executive leadership, Board members, and colleagues.
  • Excellent verbal and written communication skills to effectively convey ideas, negotiate, and influence stakeholders at all levels of the organization.
  • Ability to listen, partner, and team with other leaders on decisions and gain credibility with the leadership team and other leaders by consistently delivering business-oriented advice in a timely fashion.
  • Sees the big picture, connects the dots, and creates strategies to achieve the competitive advantage.
  • Takes advantage of opportunities to build strategic relationships to achieve a specific outcome.
  • Ability to multitask, prioritize effectively, and work under time constraints.
  • Strong problem-solving skills, with the ability to analyze and interpret data, documents, and information.
  • Ability to maintain confidentiality and manage conflict professionally.
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