About the position
The Vice President, Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy. In addition to a solid understanding of the cybersecurity domain, the role will define Anomali's positioning, messaging, and competitive differentiation. This role will be essential in building a product marketing department focused on accelerating go-to-market clarity to drive differentiation and growth, including Analyst Relations. The ideal candidate is a seasoned marketing leader with experience in high-growth organizations and in building efficient, scalable, and profitable, rocket-ship growth. A track record in defining new market categories and supporting the development of multi-touch, targeted marketing campaign strategies and demand generation teams is a must.
Responsibilities
- Develop and manage Anomali's core use case messaging and positioning.
- Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking.
- Develop and manage Analyst Relations as a critical growth component.
- Manage the marketing product launch process, including acting as an evangelist for new product capabilities.
- Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities.
- Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation.
- Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes.
- Educate the market about Anomali's value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content.
- Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali.
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
Requirements
- 15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required.
- Track record in building new categories and or pivoting categories.
- Deep understanding or the security market and competitive landscape.
- Experience building trusted relationships with executive sponsors and end users.
- Prior experience developing and managing Analyst Relations.
- Technical background or clear understanding of a product lifecycle.
- Bachelor's degree in computer science, marketing, business, or related area; MBA is a plus.
- Proven record in building, getting buy-in and executing marketing plans, and staying focused on 'getting it done' in a fast-moving, technical environment.
- Able to coordinate across many teams and perform in fast-moving environment.
- Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners.
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
- Uses data to measure results and inform decision making and strategy development.
Benefits
- Compensation range of $200,000 - $230,000 USD.
- Eligible for benefits, and may be eligible for incentive compensation and/or equity.
