About the position
Agency FIFTY3 is seeking a visionary and results-driven Vice President, Product and Strategy to play a pivotal role in shaping the future of our agency's service offerings, particularly in the creative and web domains. This role is crucial for evolving our product portfolio based on identified market opportunities and optimizing our operational models to enhance efficiency and directly contribute to the agency's financial success. Reporting directly to the SVP of Agency FIFTY3, you will serve as a strategic thought leader, responsible for ensuring our services are not only compelling but also perfectly aligned with the evolving needs of our multifamily clients. This is an exceptional opportunity for a leader who thrives on innovation, operational improvement, and driving tangible business growth.
Responsibilities
- Lead the evolution of the agency's service products, focusing on reinventing creative offerings for the multifamily market.
- Conduct in-depth market analysis and client needs assessments to identify strategic gaps and opportunities for new or refined services.
- Develop comprehensive product roadmaps and strategic initiatives to address market shifts and client pain points.
- Collaborate with agency leadership and marketing teams to define new service narratives and pitches for the sales team.
- Identify areas for revenue diversification and expansion, particularly where creative and digital solutions intersect.
- Analyze existing agency processes, systems, and workflows to identify inefficiencies and areas for improvement.
- Design and implement streamlined operational strategies to enhance delivery efficiency and profitability.
- Champion the adoption of new tools and methodologies to improve project execution and team productivity.
- Stay at the forefront of emerging marketing trends, technologies, and AI applications relevant to agency services.
- Advise on the strategic integration of AI tools into service delivery to enhance efficiency and creativity.
- Provide strategic guidance and support to Directors and Team Leads overseeing products.
- Work cross-functionally with Client Success and specialized teams to ensure successful service delivery.
- Serve as an internal thought leader, inspiring innovation and fostering a culture of strategic thinking.
Requirements
- 10+ years of progressive experience in marketing leadership roles within an agency or relevant industry.
- Strong focus on product development, strategy, and operations.
- Proven track record of identifying market opportunities and launching successful service offerings.
- Deep understanding of the multifamily housing market and its unique marketing challenges.
- Experience in optimizing agency workflows and processes to improve profitability.
- Exceptional strategic thinking and analytical capabilities.
- Strong understanding of modern marketing technologies and ethical considerations of AI.
- Excellent communication, presentation, and interpersonal skills.
- Professional maturity to make challenging decisions and champion new initiatives.
- Proactive, solutions-oriented mindset with a passion for innovation.
Benefits
- Flexible work-from-home and remote work policy in the U.S.
- Health benefits (medical, dental, vision) starting on day one of employment.
- 401k with company match for eligible team members.
- Life and Disability Insurance (100% Paid Life, STD, and AD&D).
- Unlimited PTO days and 10 paid holidays.
- 12 weeks of Paid Parental Leave for eligible team members.
- Optional Health Savings Account, Flexible Savings Account, and Pet Insurance.
- Leadership training and events, StrengthsFinder 2.0 assessment, and ongoing opportunities for growth.
