About the position
Agency FIFTY3 is a dynamic and forward-thinking agency specializing in delivering best-in-class creative, performance-driven digital marketing programs and campaigns, and innovative and intuitive web solutions. We are undergoing an exciting transformation, expanding our reach within the multifamily sector and committing to innovative approaches that drive measurable results for our clients. We value strategic vision, operational excellence, and a collaborative spirit. We are seeking a visionary and results-driven Vice President, Product and Strategy to play a pivotal role in shaping the future of our agency's service offerings, particularly in the creative and web domains. This role is crucial for evolving our product portfolio based on identified market opportunities and optimizing our operational models to enhance efficiency and directly contribute to the agency's financial success. Reporting directly to the SVP of Agency FIFTY3, you will serve as a strategic thought leader, responsible for ensuring our services are not only compelling but also perfectly aligned with the evolving needs of our multifamily clients. This is an exceptional opportunity for a leader who thrives on innovation, operational improvement, and driving tangible business growth.
Responsibilities
- Lead the evolution of the agency's service products, with a primary focus on reinventing our creative offerings to meet the current and future demands of the multifamily market.
- Conduct in-depth market analysis and client needs assessments to identify strategic gaps and opportunities for new or refined services that add significant value.
- Develop comprehensive product roadmaps and strategic initiatives to address market shifts and client pain points.
- Collaborate closely with agency leadership and marketing team members to define new, compelling service narratives and pitches that arm the sales team with strong value propositions for the market.
- Contribute to the agency's overall growth strategy by identifying areas for revenue diversification and expansion, particularly where creative and digital solutions intersect.
- Analyze existing agency processes, systems, and workflows across all service lines (Creative, Digital Marketing, Web) to identify inefficiencies and areas for improvement.
- Design and implement streamlined operational strategies that enhance delivery efficiency, resource utilization, and overall profitability.
- Champion the adoption of new tools (or enhancement of existing tools) and methodologies to improve project execution and team productivity.
- Stay at the forefront of emerging marketing trends, technologies, and AI applications relevant to agency services and the multifamily sector.
- Advise on the strategic integration of AI tools and methodologies into our service delivery, enhancing efficiency, creativity, and personalization.
- Foster a culture of experimentation and continuous improvement within the agency.
- Provide strategic guidance and support to Directors and Team Leads who oversee products, ensuring their efforts align with the overall product and strategic vision.
- Work cross-functionally with Client Success (Account Management, Project Management), and specialized teams to ensure successful service delivery and client satisfaction.
- Serve as an internal thought leader, inspiring innovation and fostering a culture of strategic thinking and adaptation.
Requirements
- 10+ years of progressive experience in marketing leadership roles within an agency or relevant industry, with a strong focus on product development, strategy, and operations.
- Proven track record of identifying market opportunities, launching successful service offerings, and driving measurable business growth.
- Deep understanding of the multifamily housing market and its unique marketing challenges and opportunities.
- Experience in optimizing agency workflows, processes, and resource allocation to improve profitability.
Nice-to-haves
- Exceptional strategic thinking and analytical capabilities, with the ability to translate complex data into actionable plans.
- Visionary leadership with a pragmatic approach to implementation and change management.
- Strong understanding of modern marketing technologies, including the strategic application and ethical considerations of AI.
- Excellent communication, presentation, and interpersonal skills, capable of influencing and collaborating effectively across all levels of the organization.
- Professional maturity to make challenging decisions and champion new initiatives.
- A proactive, solutions-oriented mindset with a passion for innovation and continuous improvement.
- Ability to inspire and motivate teams, fostering a collaborative and high-performance environment.
- Demonstrated commitment to ethical practices and transparent communication.
Benefits
- Flexible work-from-home and remote work policy in the U.S.
- Health benefits (medical, dental, vision) starting on day one of employment. Including a 100% Paid Team Member Medical option.
- 401k with company match for eligible team members.
- Life and Disability Insurance (100% Paid Life, STD, and AD&D).
- Unlimited PTO days and 10 paid holidays.
- 12 weeks of Paid Parental Leave (Maternity & Paternity) for eligible team members and primary caregivers of a newborn or adopted child.
- Optional Health Savings Account, Flexible Savings Account, and Pet Insurance.
- Leadership training and events, StrengthsFinder 2.0 assessment, and ongoing opportunities to promote growth and development.
