VP, Public Sector GTM

ServiceNow • Santa Clara, CA

2d • $263,000 - $447,000 • Remote

About The Position

ServiceNow is seeking a strategic and dynamic Vice President, Global Head of Public Sector Go-To-Market (GTM) to define and execute the growth strategy for our ~$2B Global Public Sector business. This executive will lead the charge in expanding ServiceNow’s footprint across government markets worldwide – developing industry-specific solutions powered by the Now Platform and AI to accelerate mission and business transformation.
As a core member of the Regulated Industries leadership team, the Global Head will shape the vision, drive alignment across cross-functional teams, and lead a high-performing global GTM organization to deliver bold growth outcomes.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Bachelor’s Degree in Public Administration, International Relations, Political Science, Business Administration, or a related field; Master’s Degree preferred.
• 15+ years of experience spanning some combination of: C-suite leadership in Technology, Operations, or CRM within the Public Sector National or State Governments Management consulting or strategy advisory experience Enterprise software, AI, or technology leadership roles
• Proven record of transformational impact within the Public Sector—ideally with hands-on operator experience, translating strategy into solutions that deliver measurable mission, citizen, or operational outcomes.
• 10+ years of people leadership, with demonstrated ability to inspire and develop high-performing global teams.
• Deep expertise in applying technology and AI to drive operational efficiency, improve key performance indicators, and enable large-scale transformation.
• Distinctive executive presence and ability to engage confidently with senior government and enterprise leaders (CEO, COO, CIO/CTO, CHRO, CCO, P&L leaders), expanding and deepening strategic relationships.
• Strong relationship-building skills, fostering long-term trust with customers and internal stakeholders in complex, matrixed organizations.
• Analytically driven and strategic, comfortable using data, insights, and agile operating models to guide prioritization and execution.
• Global perspective, with experience leading teams and engaging customers across geographies.
• Cultural alignment with ServiceNow values: Win as a Team, Stay Hungry and Humble, and Wow the Customer—with a reputation for integrity, curiosity, and collaboration.
• Willingness to travel up to 50% globally.

Nice To Haves

• Master’s Degree preferred.

Responsibilities

• Define and Execute Growth Strategy: Drive clarity on the plan to deliver significant year-over-year NNACV growth over the next three years across the Public Sector portfolio.
• Lead and Inspire a World-Class Team: Manage, develop, and energize a global GTM team (~15) through coaching, prioritization, and strategic activation, ensuring clear accountability and execution excellence.
• Engage Executive-Level Customers: Lead from the front by facilitating C-suite workshops, EBCs, and advisory boards—driving genuine engagement and action with ServiceNow’s AI and platform capabilities.
• Champion Key Accounts: Serve as executive sponsor for marquee customers, collaborating with account teams and senior stakeholders to ensure integrated solutions and measurable outcomes.
• Establish Operational Excellence: Build structured operating rhythms—such as quarterly Industry Business Reviews and regional strategy sessions—to ensure data-driven decision-making and coordinated execution.
• Harness Insights to Drive Growth: Leverage analytics to uncover trends, pipeline gaps, and sub-industry opportunities; design targeted initiatives that accelerate adoption and revenue growth.
• Drive Platform Adoption: Identify transformational “wall-to-wall” opportunities within the Public Sector to expand platform penetration and customer impact.
• Cultivate Strategic Partnerships: Build and strengthen alliances with global consultancies, SIs, and advisory practices, co-developing proprietary go-to-market motions and assets that amplify growth.
• Influence Product and Marketing Strategy: Partner with Product and Industry Marketing to refine solution priorities, messaging, and use cases—capturing marquee customer success stories to elevate market positioning.
• Represent ServiceNow on the Global Stage: Serve as an industry thought leader, showcasing how ServiceNow is transforming public services worldwide through digital innovation and AI.

Benefits

• For positions in this location, we offer a base pay of $263,000 - $447,000, plus equity (when applicable), variable/incentive compensation and benefits.
• Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.
• We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive