VP, Social - Emerging Platforms

Edelman•Washington, DC

19h•$105,000 - $175,000

About The Position

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. We’re helping world-class brands move at the speed of culture and are looking for a Vice President (VP), Social - Emerging Platforms to lead how our clients show up in the next era of social. This leader will bring deep expertise in community-driven ecosystems, such as Reddit, Discord, Twitch, Substack, and beyond, and translate platform-native behavior into business-driving strategies and activations. The VP, Social – Emerging Platforms will partner with clients, creatives, analysts, and cross-functional leaders to deliver culturally resonant, brand-building work. You should have experience turning emerging platform dynamics into scalable, integrated programs across earned, owned, creator, and paid touchpoints. You should be comfortable developing and presenting forward-looking strategies and thought leadership to senior stakeholders. You advocate for communities and understand how emerging platforms operate as behavior systems. You design strategies rooted in participation, credibility, and long-term value creation, with a clear perspective of how these environments shape trust, fandom, and the brand experience. You are adept at not only identify emerging platforms, but also the underlying platform-native behaviors that power them – and you can translate those insights into actionable roadmaps that drive brand and business impact.

Requirements

At least 8 years of experience at a social/ digital agency, integrated marketing, or communications firm working as a social media expert and strategist
Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience

Nice To Haves

Direct experience building brand strategies and executing those strategies in community-led platforms such as Reddit, Discord, WhatsApp
Familiarity with social media management platforms, including YouTube, Instagram, and TikTok, and tools, such as Sprinklr, Sprout Social, and Brandwatch
A passion for social media, from both a branding and cultural perspective
Understanding of best practices and new features/formats across social platforms (established and emerging)
Experience in client services, including having the ability to understand and assess a client’s needs, and be able to confidently own communications and recommendations in email and presentations
Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
Exceptional communication skills, both written and verbal, with strong attention to detail and storytelling
Brings a proactive, self-starting mindset to every engagement and opportunity
Experience with global technology and/or retail brands is a plus
Experience with influencers, creators, and talent partners is a plus

Responsibilities

Lead the strategy and setup of new and emerging channels by identifying and evaluating the opportunities, establishing workflows, building relationships with platform reps and/or mods, and aligning team efforts with client goals
Guide clients and teams on how brands should evaluate and expand into emerging platforms, build successful activations on those platforms, and create test-and-learn models to gauge success in emerging spaces
Serve as a thought leader and go-to expert on established and emerging platforms such as Reddit, WhatsApp, and Twitch and how brands can credibly show up in these spaces
Articulate insights drawn from emerging platform behaviors, subcultures, and conversational trends, organizing observations into clear strategic recommendations
Collaborate across strategy, creative, creator and analytics to deliver short- and long-term platform-specific strategies and playbooks that deliver on objectives
Stay current on of evolving platform mechanics, audience behaviors, social-first best practices, and governance considerations
Partner directly with senior stakeholders and clients to define risk, governance, and brand-building frameworks within community-driven spaces