VP, Solutions & Content Marketing

Pluralsight

5d•$216,000 - $270,000•Hybrid

About The Position

As the VP of Solutions & Content Marketing, you are the architect of our commercial narrative. Reporting to the CMO, you lead our marketing engine, responsible for the high-level category design that positions us as the world leader in Workforce Skills Intelligence. Your mission is to move from selling content to architecting mission-critical workforce outcomes. You will lead a team of product and content marketers to define what we say, who we say it to, and why we win. Why Join Us Now? We are at a defining moment. We have the data, the talent, and the market opportunity to lead the "Skills Intelligence" category. We are looking for a leader who wants to build the "Final Foundation"—the person who will stop the cycle of reactive change and replace it with a legacy of strategic dominance. Who you’re committed to being: You enjoy learning and are open to new ways of doing things. You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. When communicating you are self-aware, insightful, and proactive. You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link. You believe in continuous improvement and request frequent feedback from others. What you’ll do: 1. Category Design & Strategic Positioning Orchestrate the Pivot: Lead the strategic transition from a B2C/B2B content library to a high-value B2B "Skills Intelligence" platform. Market Segmentation: Own the ICP (Ideal Customer Profile) and segment-specific narratives for our primary revenue drivers: Core Platform, AI/Verticals, and Public Sector. The "Message House": Build and maintain the global commercial narrative that ensures every touchpoint—from board decks to digital ads—speaks with one voice of authority. 2. Value Engineering & Sales Play Development Architect the "Sales Play": Oversee the development of specialized GTM plays that move beyond features and focus on Value Engineering (ROI calculators, TCO models, and business outcome frameworks). Competitive Intelligence: Design battlecards that empower the field to challenge the status quo and win against legacy competitors and emerging AI threats. Enablement Handshake: Partner with sales Leadership to ensure the commercial logic we build is successfully applied in the field, resulting in higher win rates and larger deal sizes. 3. Content Architecture & Distribution Strategy Anchor Asset Leadership: Oversee the creation of high-yield anchor assets (Research Reports, Whitepapers, and Vision Books) that establish our intellectual authority in the market. Content Atomization: Direct the breadth vs. depth model, ensuring that deep technical substance is broken down into high-frequency, snackable content for the Growth and Revenue teams to execute. 4. Cross-Functional Leadership CPO/CRO Bridge: Act as the primary filter between the product roadmap and the sales pipeline, ensuring we are building what the market values and selling what we can uniquely deliver. Lead & Mentor: Act as a high-impact player-coach for a team of specialists; providing the hands-on mentorship and strategic air cover necessary to scale the team’s impact and protect their focus. Success Metrics (KPIs) Win Rate vs. Key Competitors (Primary Metric) Average Contract Value (ACV) Expansion Sales Cycle Velocity (Reduction in days-to-close) Pipeline Contribution from "Anchor" Content Assets Experience you’ll bring: Commercial Depth: You understand B2B unit economics, CAC/LTV, and the "Rule of 40/30" metrics. You don't just speak "Marketing"; you speak "Revenue." Vertical Expertise: Experience in high-compliance or specialized segments (e.g., Public Sector/Federal) and emerging technologies (AI/GenAI) is highly preferred. The "Operator" Mindset: You are a player-coach who is as comfortable defining a 3-year category vision as you are refining a 5-slide executive pitch deck.

Requirements

B2B SaaS Mastery: 15+ years of experience in B2B SaaS marketing, with at least 5 years in a senior leadership role within a $300M+ revenue organization.
Turnaround Experience: Proven track record of navigating complex organizational pivots ideally within PE-backed or lender-owned environments.

Nice To Haves

Vertical Expertise: Experience in high-compliance or specialized segments (e.g., Public Sector/Federal) and emerging technologies (AI/GenAI) is highly preferred.
The "Operator" Mindset: You are a player-coach who is as comfortable defining a 3-year category vision as you are refining a 5-slide executive pitch deck.
Commercial Depth: You understand B2B unit economics, CAC/LTV, and the "Rule of 40/30" metrics. You don't just speak "Marketing"; you speak "Revenue."

Responsibilities

Lead the strategic transition from a B2C/B2B content library to a high-value B2B "Skills Intelligence" platform.
Own the ICP (Ideal Customer Profile) and segment-specific narratives for our primary revenue drivers: Core Platform, AI/Verticals, and Public Sector.
Build and maintain the global commercial narrative that ensures every touchpoint—from board decks to digital ads—speaks with one voice of authority.
Oversee the development of specialized GTM plays that move beyond features and focus on Value Engineering (ROI calculators, TCO models, and business outcome frameworks).
Design battlecards that empower the field to challenge the status quo and win against legacy competitors and emerging AI threats.
Partner with sales Leadership to ensure the commercial logic we build is successfully applied in the field, resulting in higher win rates and larger deal sizes.
Oversee the creation of high-yield anchor assets (Research Reports, Whitepapers, and Vision Books) that establish our intellectual authority in the market.
Direct the breadth vs. depth model, ensuring that deep technical substance is broken down into high-frequency, snackable content for the Growth and Revenue teams to execute.
Act as the primary filter between the product roadmap and the sales pipeline, ensuring we are building what the market values and selling what we can uniquely deliver.
Act as a high-impact player-coach for a team of specialists; providing the hands-on mentorship and strategic air cover necessary to scale the team’s impact and protect their focus.

Benefits

We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location
We’re mission driven and guided by our culture pillars
We have a strong commitment to diversity and belonging
We cultivate a culture of trust, autonomy, and collaboration
We’re lifelong learners and champion team member growth and advancement
We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO, wellness reimbursements, Pluralsight subscription, professional development funds and more.

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