Web Analytics & Insights Manager

Twilio

14h•Remote

About The Position

This position is needed to partner in driving a scalable, holistic web analytics implementation strategy while maintaining data integrity of existing setup, ultimately ensuring Twilio.com web tracking capabilities continue to grow, are utilized by the company, and are accurate + reliable. The ideal candidate collaborates with several cross-functional teams at Twilio such as UX, CRO, Web Strategy, Web Dev, Demand Gen, SEO, Content+ more to deliver scalable and easy-to-use web analytics solutions and insights. As a subject matter expert in this space, you will grow your presence company-wide and eventually own relationships cross-functionally. We are looking for someone with proven experience in GA4 implementation, business/marketing analytics reporting, analysis and stakeholder communications.

Requirements

5 years of experience in web analytics
Expertise in Google Analytics 4, both implementation and analysis.
Strong knowledge of JavaScript, HTML, and browser dev tools.
Hands-on experience with Google Tag Manager (GTM)
Familiarity with A/B and multivariate testing frameworks, as well as web personalization
Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences
Detail-oriented with a passion for clean, trustworthy data.
Strong analytical skills with a track record of independently exploring data, delivering insights, storytelling, and actionable recommendations.
Excellent collaborator across cross functional teams; skilled in managing stakeholder projects
Highly reliable and accountable. A self-starter.
Interest or experience in applying AI-driven solutions to analytics workflows.

Nice To Haves

Familiarity with Big Query, Adobe AEM, Adobe Target
Interest or exposure to fraud monitoring tools and processes.
Experience with Looker Studio, Tableau, or other BI tools.
Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.
A deeper understanding of:
First party and third party cookies
Cross domain tracking (including the limitations of web protocols and UTM strategies)
Tagging and tracking strategies (e.g., when to use Segment → GA4 vs. GTM → GA4 for optimal efficiency)
Ad pixel setup and utms deployment strategies

Responsibilities

Work closely with the Web team to deliver desired web analytics tracking for business stakeholders
Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement
Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities
Drive continual web analytics capability improvements, and maintain high standards for data integrity
Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the ‘so what’ - providing actionable insights and recommendations across site, page, channel and A/B testing performance
Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making
Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey

Benefits

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.
Offerings vary by location.

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