Web Content Designer - SEO

Syncreon Consulting • West Hartford, CT

11h

About The Position

Experiences Required for This Role
Website Content Writing – At least 3 years of measurable experience in the following:
• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies
SEO and analytics – At least 3 years of experience with the following:
• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
• Developing high-impact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs
Content Lifecycle Governance – At least 3 years of experience and use cases with the following:
• Defining customers’ needs and identifying content gaps that prevent successful digital experiences
• Optimizing and categorizing content to align with a service-oriented information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• Structuring content in ways that customers are used to, and knowing the difference between features and benefits
• Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, and Ability
Website Writing and Content Management
• Knowledge of Sitecore or a comparable CMS
• Content creation for websites
• Expert copywriting and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• E-ffective communication skills
• High emotional intelligence
High Functioning in Complex Situations
• Ability to distill complex concepts into simple ideas
• Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
• Comfort in suggesting better strategies or pointing out risks in current development efforts
• Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team Player
• Supporting teammates’ skills and behaviors through development and delivery
• Communication and collaboration with multiple departments and stakeholders
• Creative and analytical thinking with strong problem-solving skills
• Judgment in dealing effectively and diplomatically with government staff
• Ability to maintain strict confidentiality.

Requirements

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies
• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
• Developing high-impact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs
• Defining customers’ needs and identifying content gaps that prevent successful digital experiences
• Optimizing and categorizing content to align with a service-oriented information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• Structuring content in ways that customers are used to, and knowing the difference between features and benefits
• Setting up governance models that support the maintenance of content after publishing
• Knowledge of Sitecore or a comparable CMS
• Content creation for websites
• Expert copywriting and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• E-ffective communication skills
• High emotional intelligence
• Ability to distill complex concepts into simple ideas
• Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
• Comfort in suggesting better strategies or pointing out risks in current development efforts
• Dependable, organized, and equally able to work independently as well as in cross-functional team environments
• Supporting teammates’ skills and behaviors through development and delivery
• Communication and collaboration with multiple departments and stakeholders
• Creative and analytical thinking with strong problem-solving skills
• Judgment in dealing effectively and diplomatically with government staff
• Ability to maintain strict confidentiality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed