About the position
Firstrust Bank is seeking a results-oriented Website & Digital Marketing Manager to own and optimize our web and social media channel presence. This role goes beyond visual design - we're looking for someone with hands-on experience managing and building in Webflow, and who understands how to drive measurable performance through conversion rate optimization, user experience testing, and site analytics. The ideal candidate will have a strong background in website and social media marketing, focusing on driving digital channel traffic and engagement growth across various digital channels. As the Digital Marketing Content Manager, you will be responsible for managing Firstrust Bank's and its 3 subsidiaries websites, ensuring they are fully optimized for campaign and new business conversion, user experience, functionality, responsiveness, search engine optimization (SEO), and accessibility (ADA). Your experience in platforms like Webflow, along with proficiency in HTML, CSS, and analytics tools such as Google Analytics and Google Data Studio, will be critical to the role. You will collaborate closely with both the marketing and IT teams to ensure the website aligns with business objectives and meets the needs of our customers.
Responsibilities
- Provides strategic digital marketing strategy and responsibility across the enterprise, including website, digital, social media, and analytics.
- Develops, designs, and builds digital content across marketing channels for websites, emails, blogs, digital advertising, video, and social media.
- Oversees the day-to-day administration of websites using Webflow, including regularly updating website content.
- Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic.
- Provides reporting and analytics to optimize website and content channel performance.
- Regularly reviews and improves the website and online user experience.
- Oversees the ongoing social media content calendars, ensuring timely, engaging, and brand-aligned content.
- Monitors and responds to social media engagement and online review platforms.
- Cross team collaboration and external agency teams create social media campaigns and website landing pages.
- Ensures all content marketing complies with legal, regulatory, and internal brand guidelines.
Requirements
- 3+ years of digital marketing experience at a financial services company, or ecommerce B2B or B2C company.
- 3+ years of experience managing and optimizing website performance, experience with Webflow and website content management systems.
- Proficiency in HTML and CSS and understanding of SEO principles and best practices.
- 3+ years of experience with Google Analytics and Google Data Studio or similar analytics platforms.
- 3+ years of experience working directly with business stakeholders.
- Strong presentation and communication skills across all key stakeholders.
