Website / SEO Manager

AlphaGraphics and PostNet Headquarters•Lakewood, CO

4d•$90,000 - $115,000•Hybrid

About The Position

For our Lakewood office we are searching for a Website / SEO Manager, mainly focused on measurable outcomes, not maintenance. The role blends strategic ownership with hands-on execution and is accountable for website performance, SEO effectiveness, and continuous optimization aligned to business objectives operating within Fortidia US’s redesigned, growth-oriented marketing organization. In the specific role, the Website / SEO Manager will be responsible for owning the performance, health, and optimization of Fortidia US’s digital properties across all brands. This role ensures that websites function as high-performing demand generation assets—driving qualified traffic, improving conversion rates, and supporting franchise-level revenue growth.

Requirements

6–10 years of experience managing websites and SEO in a performance-driven environment
Strong experience with CMS platforms, analytics tools, and SEO technologies
Proven ability to improve conversion rates and organic performance
Experience managing external vendors and development partners
Strong analytical and problem-solving skills
Experience in multi-location, franchise, or distributed business models strongly preferred

Responsibilities

Website Performance & Conversion Optimization
Own overall website performance across Fortidia US brands, including traffic growth, conversion rates, site speed, and user experience
Lead ongoing conversion rate optimization (CRO) efforts through testing, analytics, and iterative improvements
Ensure websites are optimized to support national demand programs and local franchise lead generation
Partner with internal teams and external vendors to deliver enhancements, fixes, and platform improvements
SEO Strategy & Execution
Own SEO strategy across all brands, including technical SEO, on-page optimization, local SEO, and content alignment
Improve organic visibility at both national and local (franchise) levels
Monitor keyword performance, search trends, and competitive landscape
Ensure SEO best practices are embedded into content creation and site updates
Platform Management & Cross-Functional Collaboration
Serve as the primary marketing owner for website platforms and CMS environments
Collaborate with IT, product teams, and external partners to ensure platform stability, security, and scalability
Manage website vendors, developers, and SEO partners to ensure performance, quality, and ROI
Analytics, Reporting & Accountability
Own website and SEO analytics, dashboards, and reporting
Translate performance data into actionable insights and recommendations
Provide regular updates to the National Marketing Manager on performance, risks, and opportunities
Ensure reporting aligns with Fortidia US measurement standards and growth objectives
Franchise Enablement & Adoption
Support franchise locations with scalable website and SEO programs that drive local demand
Ensure local pages, listings, and SEO assets support franchise visibility and lead generation
Partner with Field Marketing to align national platforms with local execution needs