About the position
In 1993, Mountain Hardwear was founded and solely distributed by a select group of US wholesale accounts. Most of whom we’re still in business with today. Our wholesale accounts are an integral connection between our outdoor community and the Mountain Hardwear brand. As we continue to grow, the success of our wholesale partners is as important as ever. Mountain Hardwear has been recently named as the most collaborative brand amongst the Grassroots Outdoor Alliance buying group. We are seeking to hire a Wholesale Marketing Specialist to elevate our efforts of driving the most authentic brand experience and sell through performance at the wholesale level. Be it digital or in-store, the Wholesale Marketing Specialist will work to ensure a healthy and sustainable development and execution of our US wholesale business plans. As a member of the Marketing team and in service of our US Wholesale Sales partners, the Wholesale Marketing Specialist will assist in bringing the Mountain Hardwear brand to life through our US Wholesale channels, amplifying the brand and driving product conversion. This individual will assist in sell-through conversion of our US wholesale business. The Wholesale Marketing Specialist will serve as a coordinator between Mountain Hardwear’s sales, marketing, and US Wholesale Accounts. The Wholesale Marketing Specialist will focus their efforts on supporting the business by working directly with our US Wholesale account base to ensure they have the brand-right tools they need to have confident expressions of MHW, ultimately resulting in product conversion and brand affinity. Branded experiences include, but not limited to, in-store point of purchase tactics and brand communication, in-store events and activations, staff engagement and training, digital seasonal and brand assets, and on-site tradeshow activation and support. The right Wholesale Marketing Specialist will have a strong attention to detail and be an excellent communicator with the ability to track multiple projects at one time.
Responsibilities
- Implement omni channel seasonal marketing plans to drive target sell-through benchmarks.
- Manage and issue allotted budget, execute defined tactics, measure and analyze impact.
- Assist in packaging and distribution of Mountain Hardwear’s seasonal creative assets.
- Assist in the implementation of Mountain Hardwear’s seasonal visual merchandising and brand expression goals.
- Assist in executing the creation of seasonal training materials incorporating technical details with new products.
- Engage with staff from our retail partners to build a community around the brand.
- Provide occasional attendance and brand support for tradeshow deployment.
- Plan and attend account-centric consumer or staff events.
Requirements
- Bachelor’s degree in marketing, communications, or related field and/or 3-5 years professional experience minimum.
- Experience in related outdoor or sporting industry is beneficial.
- Strong connection to or understanding of mountain sports (climb, snow sports, trail, mountaineering, camp, etc.).
- Strong communication skills and excellence in writing and editing.
- Highly organized with a strong attention to detail and the ability to multitask.
- Self-motivated and able to work independently, as well as part of a team.
- Ability to stay informed on the latest marketing and industry trends.
- Highly proficient in Microsoft Office (Word, Excel, PowerPoint).
- Understanding of Apple OS and Adobe CS (Photoshop, Illustrator, InDesign).
Benefits
- 401k plan plus a generous company match.
- Medical, dental, vision, life insurance, disability.
- Flexible spending accounts, health savings account.
- Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
- EAP + which is free and confidential 24/7/365 counseling services.
- Extensive wellness benefits.
- Employee discounts.
- Generous time off program.
