Wine Educator - Full Time

St Francis Winery and Vineyard, L.P.•Santa Rosa, CA

13h•$21 - $23•Onsite

About The Position

Join Our Team at St. Francis Winery & Vineyards – Bring Our Story to Life At St. Francis Winery & Vineyards, we believe every guest interaction is an opportunity to create a lasting connection. As a Wine Educator, you play a key role in bringing our wines, our story, and our hospitality philosophy to life through engaging, personalized experiences at our ultra-premium, family-owned winery in the heart of Sonoma Valley. We are a certified sustainable winery and proud to have been voted one of the Best Places to Work in the North Bay by our employees for 15 consecutive years. If you’re passionate about wine, hospitality, and building meaningful guest relationships, we’d love to welcome you to our team. We are currently seeking a guest-centric Wine Educator to deliver elevated tasting experiences, deepen customer relationships, and drive sales through authentic storytelling and exceptional service. Position Details This is a full-time, hourly, non-exempt position, with a schedule that includes Saturdays, Sundays, and occasional evenings, allowing you to engage with guests during peak visitation times. Pay Range: $21.00–$23.00 per hour, plus tips and 5% commission on all wine sales.

Requirements

You have at least 1 year of experience in high-end hospitality, wine, or sales environments.
You understand and embody a true “hospitality heart.”
You are proactive, adaptable, and excited to work weekends and occasional evenings.
You are passionate about sustainability and enjoy sharing that knowledge with guests.
You thrive in a fast-paced, technology-driven environment and enjoy using modern tools to enhance the guest experience.
You excel at creating authentic connections and delivering experience-driven, luxury-level service.

Responsibilities

Host guests in a variety of tasting formats, including the tasting bar, seated indoor and outdoor experiences, Wine & Food Pairings, guided Trolley Tours, and high-touch Member engagements.
Deliver personalized, memorable experiences that exceed guest expectations and build long-term brand loyalty.
Leverage wine knowledge and storytelling to promote wine club memberships, exclusive releases, and wine purchases.
Meet and exceed daily and monthly sales goals while fostering a sense of community with guests and teammates.
Educate guests on the history of St. Francis Winery, our winemaking philosophy, and the unique appellations of Sonoma County.
Create engaging, interactive experiences that connect guests to our wines and our place.
Offer customized tasting recommendations and wine pairings based on guest preferences.
Educate guests on our commitment to sustainable winemaking and eco-conscious practices.
Process wine sales efficiently using contactless payment technology.
Maintain organized, clean, and inviting tasting areas.
Participate in special events and seasonal programs that enhance guest engagement and retention.
Represent St. Francis Winery & Vineyards at onsite and offsite events.
Collaborate with local partners, influencers, and community leaders to support co-branded and cross-promotional experiences.