YouTube Video Producer

Nascar • Charlotte, NC

1d

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a highly skilled YouTube Video Producer (Senior Coordinator) with deep, hands‑on experience creating YouTube‑first video content. This role is ideal for a true YouTube native—someone who understands the technical craft of video production as well as the platform’s ecosystem, audience behavior, and growth dynamics. The YouTube Video Producer will own projects end‑to-end: concepting, shooting, editing, packaging, and publishing content that performs on YouTube and enhances NASCAR’s digital presence. This position requires a creator who is as strong behind the camera and in the edit as they are in storytelling.

Requirements

• Bachelor’s degree or equivalent experience.
• 4+ years of hands‑on digital video production experience with at least 1–2 years specifically producing content for YouTube.
• Advanced technical proficiency in: Adobe Premiere Pro (primary) Final Cut Pro or equivalent NLE Camera operation, lighting, and audio equipment
• A strong understanding of YouTube analytics, retention curves, packaging strategy, and audience development.
• Ability to independently manage shoots, solve production challenges, and execute high‑quality edits under tight deadlines.
• Exceptional time‑management skills and the ability to thrive in a fast‑paced production environment.
• Familiarity with the sports industry — motorsports preferred.
• A portfolio demonstrating at least two YouTube videos you personally shot and edited (required).

Responsibilities

• Ideate, shoot, produce, and edit high‑performing YouTube-first videos that highlight NASCAR drivers, culture, stories, and events.
• Execute full‑cycle production — ideation, scripting, field production, camera operation, audio capture, editing, and finishing.
• Create both long‑form and short‑form content (episodic, documentary-style, behind‑the‑scenes, challenge formats, personality‑driven content, etc.).
• Apply YouTube‑native best practices, including packaging, thumbnails, pacing, retention strategies, end screens, playlists, and metadata optimization.
• Experiment with new formats and storytelling techniques tailored to YouTube audiences.
• Collaborate across NASCAR’s social, marketing, editorial, and production teams to plan shoots and capture content at races, events, and off‑track features.
• Travel to races/events to film dynamic content that authentically brings the NASCAR experience to life.
• Manage multiple concurrent projects while ensuring high production quality, on-time delivery, and creative alignment with NASCAR’s brand voice.
• Stay current on digital trends, YouTube platform updates, and audience behaviors to help evolve NASCAR’s overall video strategy.

Benefits

• We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees