Zone Retailer Marketing Manager (CAL ZONE)

About the position

As a communication liaison for all Marketing initiatives, the role involves managing relationships between the District Sales Managers (DSMs) and zone retailers. The position requires leading the enrollment and engagement of retailers in Subaru Marketing programs, providing direction and counsel on marketing efforts, and managing budgets for various marketing initiatives. The individual will work closely with retailers to ensure effective utilization of marketing resources and will oversee event activation and management within the zone.

Responsibilities

• Serves as communication liaison for all Marketing initiatives, Sales, and Incentives programs between the DSMs and zone retailers.
• Leads and maintains responsibility for retailers' enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs.
• Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers.
• Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses.
• Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF).
• Provides guidance and oversight from a Zone perspective and works directly with retailers on marketing messaging and communication channels.
• Maintains responsibility for Zone Marketing event activation and management, including planning, budgeting, staffing, setup, and logistics.
• Partners with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams to implement and execute Subaru Marketing events and initiatives.

Requirements

• 4 year Bachelor's degree or 6-8 years of experience (BA, BS).
• Ability to educate and influence retailers on Subaru Marketing priorities.
• Exceptional communication skills with ability to present to an audience and effectively listen.
• Excellent interpersonal skills with a respectful, positive, and professional demeanor.
• Excellent customer focus skills with ability to build positive, productive relationships.
• Excellent organization and time management skills.
• Energetic and cooperative with a strong positive presence.
• Excellent leadership skills with ability to initiate open dialogue.

Benefits

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
• Tuition Reimbursement Program
• Vehicle Discount Programs