Account-Based Marketing Manager

Highspot • Seattle, WA

1d

About The Position

We’re looking for an Account-Based Marketing Manager (ABM Manager) to own and execute Highspot’s highest-impact, high-touch ABM programs. This role sits on the Demand Generation team and reports to the Manager, Demand Generation, with a core focus on driving new customer pipeline and deal progression across our most strategic accounts in North America.
This is a hands-on, senior execution role. You’ll work deeply with Sales to design and run 1:1 and 1:few experiences that break into priority accounts, multithread buying committees, engage executives, and accelerate deals already in motion. While execution is the core of the job, we’re looking for someone experienced enough to proactively shape the right ABM plays, not just run what’s handed to them.
If you thrive in ambiguity, love partnering tightly with Sales, and take pride in delivering bespoke account experiences that actually move revenue, this role is for you.

Requirements

• 3-5 years of B2B marketing experience, with direct experience executing ABM programs in a SaaS or enterprise software environment.
• Proven ability to own end-to-end strategy of multi-channel ABM programs including execution of 1:1 and 1:few experiences
• Strong understanding of sales motions, buying committees, and enterprise deal dynamics.
• Comfort working closely with Sales and navigating fast-moving, high-stakes accounts.
• Experience partnering with Digital, Field, Lifecycle, Product Marketing, Content Marketing, Enablement and RevOps teams.
• Highly organized, detail-oriented, and able to manage multiple high-touch programs at once.
• Strategic instincts paired with a bias toward action, you don’t wait to be told what to do.
• Strong analytical mindset, capability of monitoring and proving program value.
• Experience with tools like Salesforce, Marketo, Adroll ABM or similar ABM platforms.
• Experience delivering executive-level events, Executive Briefing Centers, or white-glove customer experiences.
• Familiarity with digital sales rooms, personalization tools, and 1:1 ad programs.

Responsibilities

• Strategize and Execute High-Touch Multi-Channel ABM Programs
• Own end-to-end strategy and execution of 1:1 and 1:few ABM programs for Tier 1 and Tier 2 accounts, with a clear focus on pipeline creation and deal acceleration.
• Lead Highspot’s most strategic ABM experiences, including:
• Executive Forums (multi-day, curated executive events)
• Executive Briefing Centers (EBCs) and on-site account days
• 1:1 advertising and gifting programs designed to break into and multithread accounts
• Highly personalized digital sales rooms branded to individual accounts
• Ensure every program is designed with a clear point of view on who it’s for, what it’s meant to change in the deal, and how it supports pipeline.
• Travel approximately 10–20% to support on-site ABM experiences, owning logistics and execution while delivering a white-glove attendee experience, knowing the accounts, deal context, and stakeholders well enough to anticipate needs and actively support Sales during the event.
• Partner Deeply with Sales
• Act as a true “ride shotgun” partner to Sales on a defined set of priority accounts, building strong relationships with AEs, ADRs, and sales leadership.
• Collaborate with Sales to understand account strategy, deal dynamics, buying committees, and whitespace, to translate that into targeted ABM plays.
• Enable Sales with clear guidance on how to use ABM programs before, during, and after execution to maximize impact.
• Design Programs That Scale
• In addition to named-account work, design repeatable ABM plays (e.g., exec dinners, account activations, digital engagement tracks) that can support multiple in-flight deals or priority segments.
• Work closely with Field, Digital, and Lifecycle Marketing to ensure ABM programs connect cleanly into broader campaigns where appropriate.
• Measure, Learn, and Improve
• Track and report on ABM performance, with a strong emphasis on pipeline created, pipeline influenced, and deal progression.
• Partner with RevOps and Demand Gen leadership to ensure clean tracking in Salesforce and Marketo.
• Bring forward insights from what’s working (and what’s not) to continuously improve account targeting, program design, and execution.

Benefits

• Comprehensive medical, dental, vision, disability, and life benefits
• Health Savings Account (HSA) with employer contribution
• 401(k) Matching with immediate vesting on employer match
• Flexible PTO
• 8 paid holidays and 5 paid days for Annual Holiday Week
• Quarterly Recharge Fridays (paid days off for mental health recharge)
• 18 weeks paid parental leave
• Access to Coaches and Therapists through Modern Health
• 2 volunteer days per year
• Commuting benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed