Account Executive - Based in Atlanta, GA

Armorock LLCAtlanta, GA
21dRemote

About The Position

PURPOSE The territory sales position is the front-facing force of Armorock in their territory—an entrepreneurial, high-energy hunter responsible for driving new business growth and owning their market like it’s their own company. This role is not about maintaining accounts—it’s about building new ones: forging relationships with municipalities, engineering firms, and contractors, flipping specifications, and positioning Armorock as the dominant player in corrosion-resistant infrastructure. Success in this role means generating long-term demand where it didn’t exist before.

Requirements

  • Bachelor’s degree preferred, ideally in Business, Engineering, Construction Management, or a related field. Equivalent experience in municipal or technical sales will be strongly considered.
  • Minimum 3-5 years of successful B2B or municipal sales experience, preferably in infrastructure, construction materials, civil engineering products or related industries
  • Demonstrated track record of building new businesses from scratch and exceeding sales targets in a self-directed role
  • Experience engaging directly with municipalities, engineers and contractors
  • Travel up to 75% depending on territory – this is a field-first role. Must be comfortable on the road meeting customers face-to-face, conducting job site visits and hosting lunch-and-learns
  • Entrepreneurial mindset with a builder’s mentality; thrives in unstructured environments and takes full ownership of the territory.
  • Excellent communication and interpersonal skills, with the ability to build trust with technical and non-technical stakeholders.
  • Strong presentation skills; confident delivering lunch-and-learns and representing the company at trade shows or council meetings.
  • Highly organized and disciplined; able to manage long sales cycles, follow-up processes, and multiple active opportunities.
  • Proficiency with CRM systems (Salesforce preferred), Microsoft Office, Google Suite; ConstructConnect/Dodge experience a plus.
  • Basic understanding of engineering drawings, municipal procurement processes, and public infrastructure funding mechanisms preferred.
  • Self-motivated, competitive, and goal-oriented—with a strong sense of urgency and accountability.

Responsibilities

  • Territory Ownership and Sales Execution (40%)
  • Treat the territory as your own business: identify market gaps, drive strategy, and own results.
  • Execute in-person sales meetings with decision-makers at municipalities, engineering firms, and contractors.
  • Build a consistent cold calls pipeline to uncover new opportunities and open doors.
  • Deliver lunch-and-learns to showcase Armorock’s value and educate key stakeholders.
  • Develop and execute a written territory Strategic Playbook with clear monthly and quarterly targets.
  • Lead sewer system reviews with municipalities to uncover infrastructure issues Armorock can solve.
  • Secure speaking roles, panels, and active involvement in regional trade shows, associations, and technical events to elevate Armorock’s presence.
  • Specification Ownership & APL Development (20%)
  • Identify every municipality in your territory and build a plan to win each one over.
  • Own the full flip process—from spec audit to meeting with wastewater managers, city engineers, and public works leaders—to position Armorock as a listed or preferred product.
  • Track and maintain specification progress and APL milestones in Salesforce.
  • CIP/Insight Prospecting (20%)
  • Monitor CIP plans sites and Construct
  • Connect to proactively engage early-stage projects.
  • Build long-term engineering firm partnerships to get Armorock written into design standards and future jobs.
  • Create a steady stream of upcoming opportunities through consistent market research and outbound contact.
  • Pipeline Management & CRM Accountability (10%)
  • Log all customer interactions, pipeline progress, and tasks in CRM daily.
  • Build and maintain detailed account profiles with key personnel listed and relationship history tracked.
  • Own every deal from lead to close, with full visibility into quote follow-ups, design conversations, and release handoffs.
  • Internal Leadership & Collaboration (10%)
  • Serve as the territory quarterback—communicating clearly with Estimating, Project Management, AMs, and Plant teams to set expectations and ensure a frictionless customer experience.
  • Provide market intel to leadership on competitors, pricing trends, and barriers to entry.
  • Be a product expert and business leader—someone new hires look to as a model of execution.
  • Operating with urgency, independence, and accountability – this is a builder’s role, not a manager’s desk job.
  • Be the face of Armorock in your region, representing the brand with professionalism, grit, and industry credibility.
  • Participate in hiring and mentoring junior teammates as needed.
  • Take ownership of every challenge until resolution internally or externally.

Benefits

  • Comprehensive medical, dental, and vision insurance with low employee contributions
  • Competitive salary with performance-based bonuses
  • 401(k) with company matching
  • Generous PTO, plus additional sick days
  • Paid parental leave (maternity & paternity)
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