Affiliate & Partner Marketing Program Lead

GEICO • Springfield, VA

2d

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. GEICO is seeking an Affiliate & Partner Marketing Program Lead to join our BoatUS team! Under limited supervision, DEVELOPS, EXECUTES and MONITORS advertising plans for media programs. RESPONSIBLE for project management and execution of a marketing program as approved by the Supervisor, Manager, or Director.

Requirements

• BA Degree Required (Marketing, Communications or Business preferred)
• 3 to 5 years marketing experience
• Partner Relationship Management platform experience preferred
• #LI-MD2
• At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Nice To Haves

• Partner Relationship Management platform experience preferred

Responsibilities

• Boat Shows, TowBoatUS Fleet & Local Marketing (Primary Focus)
• Coordinate planning, execution, and post‑event follow‑up for assigned Boat Shows and local marketing events
• Support fleet marketing initiatives, including asset coordination, materials tracking, and partner communications
• Support administration and tracking of co‑op marketing funds, including documentation, approvals, and reconciliation support
• Maintain accurate records related to events, fleet initiatives, co‑op programs, and local marketing activities
• Serve as a point of contact for routine inquiries related to Boat Shows, fleet marketing, and local partner initiatives
• Identify and escalate execution risks, timeline issues
• Affiliate, Influencer & Partner Marketing (Secondary Focus)
• Support day‑to-day activities for affiliate, influencer, social, and partner marketing programs
• Coordinate onboarding, setup, and ongoing support for affiliates, influencers, and partners
• Maintain partner records, tracking assets, creative materials, and program documentation
• Monitor program performance and assist with preparation of recurring reports, summaries, and insights
• Support execution of promotional initiatives and partner campaigns
• Collaborate with internal marketing to ensure partner activities align with requirements
• Cross‑Functional & Operational Support
• Contribute to process improvements, documentation, and workflow efficiencies across local, partner, and affiliate marketing programs
• Support internal stakeholders with timely updates, materials, and reporting related to assigned initiatives

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level