Ambassador & Partnerships Manager

Prenetics

About The Position

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health. IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. The Ambassador & Partnerships Manager will own IM8’s ambassador program and strategic partnerships end-to-end — from identifying and activating the right talent and brand partners through to managing ongoing relationships, content output, and commercial performance. This role spans the full partnership spectrum: athlete and celebrity ambassadors, creator and influencer partnerships, brand collaborations, and affiliate programs. You will build and manage an ecosystem of partners that drives both brand equity and measurable revenue — and you will be accountable for both. We are looking for someone with strong relationship instincts, commercial rigour, and the ability to operate at speed across multiple partnership types simultaneously. Someone who understands the difference between a brand ambassador and a paid post — and knows how to maximise the value of each.

Requirements

5+ years managing ambassador programs, brand partnerships, or influencer marketing in DTC, health, wellness, or consumer brands
Demonstrated track record of building partnership programs that drive measurable commercial outcomes — not just reach or impressions
Experience managing diverse partnership types — talent, creators, brand collaborations, and affiliates
Strong contract and commercial negotiation skills — you know what partners are worth and structure deals accordingly
Deep knowledge of the creator and talent landscape across Instagram, TikTok, and YouTube
Strong command of partnership performance metrics and attribution frameworks
Excellent relationship management skills — with talent, agents, agencies, and internal stakeholders
Strong analytical mindset — you can read a performance dashboard and translate it into decisions
Comfortable managing multiple partnerships simultaneously in a fast-moving environment
You must be AI-native.
We are an AI-first team. You will be expected to use AI tools daily — to move faster, work smarter, and produce better output than you could without them. This is not a preferred skill. It is a hard requirement. Candidates who are not actively and fluently using AI in their workflow will not advance in our hiring process.

Nice To Haves

Experience working with athlete, celebrity, or high-profile brand ambassador programs
Subscription or wellness category exposure
Experience with AI-driven partner discovery and outreach tools
Exposure to UGC-to-paid amplification workflows
Advanced partnerships platform experience (AspireIQ, Grin, Impact, Creator.co, or similar)
Experience structuring and managing affiliate and commission-based programs at scale

Responsibilities

Ambassador & Partnership Strategy
Own the end-to-end ambassador and partnerships strategy for IM8 across all markets (US, UK, HK, APAC)
Define the partnership tier framework — from hero ambassadors and athletes to micro creators and affiliate partners — and allocate budget accordingly
Set channel-level targets for attributed revenue, CAC, and brand impact, and be accountable for hitting them
Map the partnership roadmap across platforms and formats: Instagram, TikTok, YouTube, podcasts, events, and beyond
Continuously assess and evolve the partnership mix as the brand and market landscape shifts
Ambassador & Partner Relationships
Identify, vet, negotiate, and manage relationships with ambassadors and partners across all tiers and categories
Build and maintain long-term relationships with key talent — athletes, health professionals, wellness creators, and brand collaborators
Develop and manage ambassador contracts, usage rights, deliverable frameworks, and renewal processes
Brief ambassadors and partners effectively — ensuring all content and activations are on-brand, on-message, and performance-driven
Manage agency and platform relationships where relevant, maintaining quality and strategic alignment
Performance & Attribution
Own performance metrics across the ambassador and partnerships function, including but not limited to:
Partnership-attributed CAC and ROAS
Engagement rate and content quality benchmarks by partner tier and category
Conversion rate and revenue attribution from partnership-driven traffic
UGC output volume and paid activation rate
Affiliate and commission program efficiency
Own and optimise the partnerships tech stack (e.g., AspireIQ, Grin, Impact, or equivalent), ensuring full visibility and scalable tracking
Evolve reporting frameworks and dashboards as the program matures
Identify attribution gaps and implement measurement improvements to support confident investment decisions
Content & Activation Pipeline
Work with ambassadors and partners to generate a consistent pipeline of high-quality content and activations
Identify top-performing partnership content and activate it as paid media through dark posting and whitelisting
Collaborate with the paid media and creative teams to amplify partnership content at scale
Build a systematic process to move the best organic partnership content into always-on paid assets
Ensure usage rights and licensing are in place across all partnership assets
AI Integration & Operations
Develop and implement AI-powered workflows across the partnerships function — partner discovery, outreach, briefing, performance analysis, and reporting
Continuously evaluate and adopt AI tools that increase output velocity and relationship quality without sacrificing either
Contribute to the scalability of the partnerships operating model as IM8 grows
Build and maintain scalable SOPs and playbooks across the full partnership lifecycle