Analyst - Marketing

Hard Rock International•Sacramento, CA

About The Position

OVERVIEW: The person in this position provides technical and organizational support for the Marketing Department including but not limited to preparing post-event analysis, reporting on promotions and database analytics, building offers in player tracking systems, updating existing reports, preparing lists for direct mail programs, and preparing ad-hoc analysis.

Requirements

This knowledge and these abilities are typically acquired through a minimum of a four-year college degree in a field that specializes in data quality, graphical interpretation of data, and marketing analytics with 1 to 2 years of related experience and/or training or an equivalent combination of education and experience.
Must obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations
Must successfully pass background check.
Must successfully pass drug screening.
Must be at least twenty-one (21) years of age.
Must be proficient in SQL and Python.
Understanding of and experience in the property’s regional gaming market.
Casino marketing functions including, but not limited to database, advertising and branding.
Operations, services and activities of comprehensive marketing and database programs.
Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook, PowerPoint, Access.
Pertinent federal, state, and local laws, codes, and regulations.
Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
Communicate clearly and concisely, both orally and in writing.
Analyze marketing and promotions data.
Be a strategic, analytical, ethical and effective motivator.
Participate in the development and administration of goals, objectives, and procedures.
Prepare clear and concise administrative and financial reports.
Interpret and explain policies and procedures.
Operate various types of office equipment.
Establish and maintain effective working relationships with those contacted in the course of work.
Be flexible to work varying shifts and time schedules as needed.
This position spends time on the casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.

Responsibilities

Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
Builds offers in the Hard Rock Sacramento systems.
Maintains and updates existing reports on a daily, weekly, or monthly basis.
Investigates and solves data quality issues.
Manipulates and sorts player lists in preparations for direct mail vendors.
Uploads Player Tags and creates prizes in CMP.
Prepares graphical interpretation of raw data.
Prepares ad-hoc analysis upon request.
Maintains professional relations with vendors and guests.
Identifies gaps in data collection and works with IT to improve data quality
Supports the development of reinvestment strategies based on player value.
Provides analytical insights to improve player retention and acquisition.
Attend and participate in meetings, completing follow-up as assigned.
Perform work regularly and predictably.
Attend seminars when needed.
Assist on the gaming floor as needed, utilizing casino management software and self-service kiosks.
Responsible for cleaning and sanitizing work and public spaces.
Perform other duties as assigned.