Marketing Analyst

TopRank Marketing • Minneapolis, MN

10d • Remote

About The Position

TopRank Marketing is looking for someone to join our team that can collect, analyze and interpret data to translate into clear, executive-ready narratives using Google Slides and Looker, tailored to client and internal stakeholder needs.

This role is Contract-to-Hire and 100% remote.

Requirements

• 5-7 years of experience as a marketing analyst, performance analytics or similar
• Understanding of attribution models, funnel analysis and KPI frameworks
• Can distinguish signal vs. noise in performance data
• Comfortable making recommendations—not just reporting numbers
• Data hygiene, QA, and troubleshooting mindset
• Strong proficiency in analytics (GA4, Adobe Analytics), Google Looker Studio (or similar BI tools), BigQuery
• Excel in communication: comfortable presenting to internal teams and clients and tailoring insights to the different audiences
• Strategic and business skills: connecting metrics to marketing and business goals (translation of data into insights, and insights into recommended marketing actions) across different channels in integrated programs
• Experience supporting marketing programs across channels such as search, content, paid media (Google Ads, LinkedIn, Meta, etc.) and website performance.
• Full understanding of Microsoft and Google Suites
• At least 3 years of agency experience (comfortable working across multiple clients & industries), strong prioritization and time management, adaptable to different tech stacks and data maturity levels and detail-oriented while managing fast-paced workloads

Nice To Haves

• Experience in data warehouse architecture (bonus points for direct experience with Improvado)

Responsibilities

• Analyze performance within a centralized data warehouse across paid media, organic search, content, social, email, and web analytics
• Identify trends, anomalies, and drivers of performance
• Connect campaign metrics to business outcomes (leads, pipeline, revenue when available)
• Provide summaries with recommended next actions by following analytics threads and uncovering non-obvious insights, not just metrics
• Support multi-touch attribution and funnel performance analysis
• Evaluate channel contribution across awareness → conversion
• Assist with CAC, ROAS, LTV, and efficiency analysis where data allows
• Build, maintain, and optimize client dashboards and recurring reports
• Translate performance data into clear, client-ready insights, tailored to client and internal stakeholder needs
• Identify and ensure accuracy, consistency, and documentation of KPIs and performance drivers across accounts
• Support weekly, monthly, and quarterly client reporting cadences
• Partner with clients to gain access to data sources
• Draft and maintain measurement methodologies, which can be nuanced for each client and metric
• Provide make-sense contextualization of metrics: benchmarking that works
• Partner with client service, strategy, search, content, and design teams to inform planning, optimization, and client performance discussions.
• Support department and agency leadership with data-backed perspectives on agency offerings, measurement approaches, and emerging opportunities
• Help implement and QA tracking across platforms (GA4, Google Tag Manager, Ad platform pixels, Conversion events, etc)
• Validate data accuracy and troubleshoot tracking issues
• Coordinate with dev teams or clients on data access and permissions
• Ensure analytical with is grounded in accurate, well-understood data definitions and assumptions
• Identify gaps or limitations in available data and proactively recommend improvements or workarounds
• Document key methodologies, recurring prompts, and insight frameworks to support consistency and scalability

Benefits

• Work with one of the most respected B2B marketing agencies in the industry
• Work with exciting B2B brands and campaigns
• Portfolio-worthy projects and client exposure
• Flexible work schedule from home
• Collaborative and supportive team culture (our people are the BEST!)
• Opportunities to grow your skills and contribute strategically
• Potential option for full-time work with full benefit package including generous time off, health, dental and vision benefits, 401(k) contributions, and more

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed