ASSISTANT DIGITAL MARKETING SPECIALIST

FullBeauty Brands • Indianapolis, IN

1d • Hybrid

About The Position

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

POSITION SUMMARY:

The Assistant Digital Marketing Specialist supports the day-to-day execution of marketing initiatives for the Dia Style Subscription business. This entry-level role is designed for an early-career marketer who is eager to learn, develop hands-on experience, and grow within subscription and lifecycle marketing.

Reporting to the Director of Brand Marketing, this position works closely with the Dia Style leadership team, cross-brand partners, and external agencies to support subscription-focused campaigns, promotions, and test programs across owned and paid channels. The role operates with guidance and mentorship, gradually building independence as skills and experience develop.

Requirements

• Bachelor’s degree required
• 1–2 years of experience or internship experience in digital marketing, CRM, lifecycle marketing, or a related field (subscription or DTC experience a plus)
• Strong attention to detail, organization, and written and verbal communication skills
• Basic experience supporting or assisting with email and/or SMS marketing campaigns
• Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment
• Willingness to learn new tools, platforms, and marketing channels with guidance and support
• Familiarity with marketing analytics or reporting tools (e.g., Google Analytics, ESPs, or CRM platforms) is a plus
• Proficiency in Microsoft Office or Google Workspace tools
• Exposure to paid media platforms (e.g., Meta Ads Manager) and/or simple design tools such as Canva is a plus
• Collaborative, proactive mindset with a desire to grow and develop marketing skills

Nice To Haves

• subscription or DTC experience a plus
• Familiarity with marketing analytics or reporting tools (e.g., Google Analytics, ESPs, or CRM platforms) is a plus
• Exposure to paid media platforms (e.g., Meta Ads Manager) and/or simple design tools such as Canva is a plus

Responsibilities

• Support the execution of subscription marketing campaigns across owned channels (email, SMS, push notifications) and select paid media channels (SEM, paid social) under the direction of senior team members.
• Assist with building, quality-checking, and launching email and SMS campaigns, following established templates, processes, and approval workflows.
• Partner with the Director of Brand Marketing and broader marketing team to support lifecycle initiatives, including customer acquisition, onboarding, engagement, and retention programs.
• Coordinate with internal teams and external agencies to support campaign timelines, creative asset delivery, approvals, and launches.
• Provide support for creative execution by making simple updates to marketing assets (e.g., email modules, mockups, or promotional materials) using existing guidelines and tools.
• Manage campaign details such as project timelines, briefs, trafficking inputs, and documentation to ensure accurate and timely execution.
• Assist in tracking and reporting on campaign performance, customer behavior, and channel results, helping to compile insights and learn optimization best practices.
• Prepare regular performance reports for email, SMS, paid media, and test initiatives using established reporting tools and templates.
• Maintain promotional calendars, agency trackers, and creative documentation to support team alignment and organization.
• Monitor competitor subscription offerings and marketing tactics to help inform testing ideas and learning opportunities.

Benefits

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level