Associate Director, Creator Activation

IPG Mediabrands•New York, NY

13h•$110,000 - $115,000

About The Position

The Associate Director, Creator Activation is a senior leadership role responsible for end-to-end creator activation excellence across Omnicom’s managed influencer programs. This role owns activation strategy in practice, ensuring creator programs are executed with rigor, consistency, and innovation while directly supporting client business outcomes. The Associate Director serves as the day-to-day activation lead for complex accounts, a people manager for Managers and Specialists, and a strategic partner to Account, Paid Social, Strategy, Investment, and Operations teams. This role balances hands-on oversight with team leadership, escalation management, and process stewardship.

Requirements

6–8+ years of experience in influencer / creator marketing, social activation, or adjacent media roles.
Demonstrated experience managing end-to-end creator activations across multiple platforms.
Proven people management experience, including coaching and performance feedback.
Strong understanding of: Creator ecosystems and platforms Paid social amplification Measurement and reporting best practices
Exceptional organizational, communication, and stakeholder management skills.
Comfortable operating in a fast paced, highly collaborative, matrixed environment.

Responsibilities

Own activation approach and execution for larges cale and/or high complexity creator programs, from brief through post campaign wrap.
Translate client objectives and creator strategies into clear activation plans, including creator mix, tiering, timelines, and deliverables.
Ensure all creator activations align with: Brand objectives and audience insights Platform best practices and FTC guidelines Paid amplification and measurement frameworks
Identify risks, dependencies, and optimization opportunities early; proactively escalate and course correct as needed.
Oversee and quality check: Creator sourcing, vetting, and recommendations Outreach, negotiation, and contracting workflows Content review, approvals, and delivery timelines
Ensure executional excellence across: Creator onboarding Content ideation and feedback loops Reporting, recaps, and learnings
Partner closely with Paid Social teams to ensure creator content is optimized for amplification and performance.
Directly manage Managers, Senior Specialists, and/or Specialists within Creator Activation.
Set clear expectations for quality, timelines, and ownership across accounts.
Provide ongoing coaching, feedback, and performance management.
Support career development and progression planning for junior team members.
Act as the escalation point for team challenges, resourcing needs, and workload balancing.
Serve as the activation counterpart to Account, Strategy, Creative, Investment, and Operations leads.
Collaborate with Strategy partners to ensure creator strategies are executable at scale.
Work with Investment and Finance partners to ensure: Budget alignment Contract compliance Accurate tracking and reconciliation
Ensure all creator campaigns are accurately entered and maintained in internal trackers and platforms.
Uphold best practices for documentation, contracts, and approvals.
Contribute to the evolution of Omnicom Influencer’s creator activation standards, templates, and workflows.
Support activation POVs, case studies, and internal knowledge sharing.