Associate Director, Creator Partnerships

Warner Music Group•Glendora, CA

1d•Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. A little bit about our team: The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling. Your role: Lead and execute the creator strategy for global catalog artists. You’ll both develop and manage the Creator Partnerships team, sourcing and managing digital creators, directly and through agencies, across campaigns - overseeing briefs, timelines, and content delivery to ensure alignment with artist identity and campaign goals. Set the overarching strategy for a fast-paced mix of proactive and reactive programs, building scalable frameworks that allow the team to pivot quickly and improve results continuously. As the team lead, this role requires experience and thought leadership on how programs integrate and uplift cross-functional drivers. This role also supports artist teams with guidance on short-form content, helping shape creative direction, language, and social media best practices.

Requirements

Deep and current expertise in global pop culture, emerging trends, and fan behavior, translating insights into proactive creator strategy.
Demonstrated leadership in strategic problem-solving and a commitment to delivering high-quality, high-impact results in a fast-paced, high-volume environment.
Executive track record in developing and leading creator strategies, partnerships, and complex negotiations across major short-form video platforms (e.g. TikTok, Reels, Shorts).
Demonstrated ability to oversee content briefs, timelines, deliverables, and approvals, ensuring alignment with artist identity and campaign goals.
Experience in providing guidance on short-form content best practices, creative direction, and social tone for artists and internal teams.
Expert command of performance analytics, with the ability to define key metrics, leverage deep insights, and implement data-driven strategic pivots to maximize creator effectiveness and ROI.
6+ years of progressive experience in social media management, creator relations, or digital content production, preferably within the music or entertainment industry.

Responsibilities

Establish and drive the overarching global creator strategy for catalog artists, setting the vision and framework for all creator programs across short-form platforms (TikTok, Reels, Shorts, etc.).
Serve as a thought leader, leveraging tools, data, and insights to anticipate creative trends and define new, high-impact topics that connect artists and culture.
Source and manage creators across TikTok, Reels, Shorts, etc. Oversee briefs, timelines, deliverables, and approvals
Lead high-level negotiations and develop long-term relationships with key agency partners and creators, defining the best terms and ensuring a pipeline of top-tier talent.
Provide senior-level consultation to campaign leads and cross-functional teams to ensure creator output is seamlessly integrated and strategically aligned with overarching artist narratives and campaign objectives.
Oversee the maintenance and strategic utilization of the trusted creator partner database to ensure best-in-class relationships and efficiency.
Manage agency agreements and deliverables ranging from best terms, creative notes, timelines, and reporting where applicable
Provide artists with guidance on short-form content and social tone
Collaborate with campaign leads to align creator output with narrative
Track content performance and refine outreach based on insights
Maintain a database of trusted creator partners
Quality, timeliness, and tone alignment of creator content
Engagement and impact of creator activations
Repeat participation and strength of creator relationships
Creative support and content effectiveness for artist socials
Design and customize organic and paid creator programs
Leverage tools, data, and insights to anticipate creative trends and topics that connect artist and culture
Stay abreast of compliance, governance as well as innovation in the evolving creator economy