Associate Director, DTC Innovation & Digital Health

BeiGene

About The Position

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. As Associate Director, DTC Innovation & Digital Health, you will be an integral team member to execute the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and for trial recruitment for BeOne Medicine’s broad portfolio of liquid and solid tumors. You’ll be responsible for producing and delivering content and tactics that allows for a seamless, compliant, and personalized customer experience—one that helps patients and caregivers navigate their health journey with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first. Leveling is flexible. This position may be filled at the Associate Director or Director level, depending on qualifications. Essential Functions of the Job:

Requirements

8+ years of pharma marketing experience, including PRC submissions
Proven ability to deliver products on-time, on-budget, and on-strategy
Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
Demonstrated success using data and behavioral insights to drive product optimization.
Excellent stakeholder management, cross-functional collaboration, and communication skills.
Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.
Bachelor’s degree required; MBA, MPH, MS, or equivalent advanced degree preferred.

Nice To Haves

Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
Background in oncology, chronic disease management, or digital therapeutics a plus.

Responsibilities

Continually develop, refine, and deliver crisp, on-strategy content (copy & design) that furthers key strategic messages, including: Web page content E-mail content Social media content Organic & paid media content (e.g., banner ads, search terms) Sales & MSL training content Internal awareness decks Op-eds Videos
Lead team interactions with PRC for medical, legal, compliance, privacy, and regulatory reviews and liaise with MRC as needed
Onboard and use new AI-based tools as necessary to shorten the cycle between conception and delivery of a marketing tactics
Use data, experimentation, and user research to identify friction points and help build solutions that deepen engagement and trust
Develop and manage analytics reporting for key performance indicators, including engagement, satisfaction, performance, accessibility, and conversion
Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences
Championing a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility

Benefits

All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan.
The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

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