Associate Director, Global Heinz Brand & Portfolio Strategy

The Kraft Heinz Company • Chicago, IL

2d

About The Position

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

As the Associate Director, Global Heinz Brand Strategy, you will chart the course for the future by developing strategic plans that enable the acceleration of business growth around the world. In this role, you will define and own the brand’s 1 and 3-year strategy, positioning & portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and collaborate to define the ‘global bet’ innovation and renovation agenda for scaled impact around the world. This position reports directly into the Head of Brand & Portfolio Strategy for Global Heinz.

Requirements

• Advanced strategic thinker capable of simplifying and storytelling to effectively translate complex insights into actionable strategies that drive business results
• Strong leadership, ownership, influencing skills at all levels across a matrixed organization
• Models great collaboration across complex business and cross-functional teams
• Curiosity and creative problem solving
• Driven, passionate self-starter
• Navigates ambiguity with ease, driving clarity and actionability
• 10+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
• Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
• Global or multi-market brand strategy experience required, emerging market experience an asset
• Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
• Proven experience leading innovation, from innovation strategy, platform development to winning propositions
• Prior P&L ownership with strong analytical capability
• Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards

Responsibilities

• Help shape the long-term Global brand ambition & lead 1 and 3-year global brand strategy in service of local plan acceleration
• Develop strategic frameworks to direct global market models, including where to play, core and expansion portfolio guardrails, and direct brand entry into new/emerging markets, ultimately driving repeatable models for growth
• Define future Global innovation and renovation big bets in partnership with Global Innovation and Insights teams; lead playbook development to embed ‘global bets’ locally to ensure successful commercialization at scale
• Leverage global data and insights to understand business context and drivers of performance to strengthen results in collaboration zone partners
• Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
• Expand and maintain global pack design architecture guidelines
• Build and execute consumer-led global Sponsorship/Partnership strategy to enable scaled value for key markets
• Collaborate with local design markets to embed brand guidelines and support delivery against standards
• Share best practices and guidance with a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls

Benefits

• Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed