Associate Manager, Brand Management Activation

Newell Brands•Atlanta, GA

About The Position

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. The Associate Manager, Brand Management Activation position will support the development and execution of market activation and support leadership in achieving US Baby brand P&L goals. Support execution of omnichannel activations from concept to market across various disciplines including national, retail and social media, influencer, partnerships, digital commerce, in-store, public relations, experiential, etc. Manage content execution in support of NPD GTM assets, product refreshes, brand campaigns, etc. which include assets such as photography, video, packaging, digital, etc. Lead delivery of asset needs for key internal and external customer engagements presentation Manage process of brand compliance and DTC updates to deliver against brand/project needs The ideal candidate will bring 2-3 years of marketing experience combined with proven ability to drive brand growth by developing and executing omnichannel activations from organic social content to large scale multi touchpoint campaigns.

Requirements

A four-year college degree required
2-3 years of marketing (CPG), activation or IMC (agency) experience
Proficiency in Microsoft Office Suite; familiarity with creative and analytics tools
Experience leveraging consumer insights and analytics of primary and secondary research, POS results, trends reports, and competitor/category performance to develop/validate plans
Ability to translate business priorities and brand objectives into inspiring and impactful activations
Strong organizational skills, attention to detail, and the ability to manage multiple projects
Leading with a winning mindset, while demonstrating key leadership traits including empathy, integrity, accountability, resilience, vision, creativity and positivity

Responsibilities

Assist in management of agencies including campaign development, creative briefings, activation/event management, etc.
Collaborate with manager to deliver national, retail, social, influencer and affiliate media plans
Partner with digital marketing, brand and design teams to win in eCommerce via product sampling/seeding/reviews, PDP development and DTC/marketing site updates
Manage content shoot process, budget, timeline and approvals to deliver assets needed to support a new item launch including photography, video, reviews, artwork, POP, etc.
Develop knowledge of our brands, key products, past campaigns, and competitive trends to ensure we are delivering fresh, relevant, on brand creative and content
Support team in delivering creative content for the annual brand plans
Become a brand champion across the business, ensuring consistency of communications according to brand guidelines
Collaborate with internal and external stakeholders to develop content for key leadership, retail and trade presentations
Partner with brand, design/production and compliance team to update all necessary artwork associated with total brand compliance changes
Leverage media reporting, DTC metrics and other data sources to understand health of the business and make recommendations to drive business performance enhancements
Manage project initiatives being mindful of budget to ensure they positively impact the brand P&L