Associate Marketing Manager - Field

RaceTrac•Atlanta, GA

22h

About The Position

The Associate Field Marketing Manager is a hands-on role that supports the execution of RaceTrac’s grassroots marketing strategy to drive store traffic, strengthen brand love, and foster community engagement. This individual partners closely with the Field Marketing Manager and cross-functional teams to implement grand openings, store support initiatives, and local marketing programs that align with RaceTrac’s business objectives. As a brand ambassador, the Associate Field Marketing Manager builds relationships with internal and external stakeholders and ensures seamless execution of field marketing efforts.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field preferred
2-4+ years of experience in marketing, particularly within a brand-driven company or the food/QSR sector
Proven track record of successful project management across marketing initiatives and events
Excellent written and verbal communication skills, with the ability to engage effectively with diverse audiences
Motivated self-starter with exceptional time management and organizational abilities, capable of managing multiple projects simultaneously
Strong problem-solving skills and a positive, proactive attitude
Ability to work independently and as part of a team, demonstrating flexibility and adaptability in a dynamic environment
Passion for community involvement and a genuine interest in fostering local relationships
Willingness to work flexible hours, including occasional evenings and weekends
Ability to travel up to 30% required

Responsibilities

Provides on-site support to Field Marketing Manager for Tier 1 grand openings in priority markets
Leads coordination of Tier 2 grand openings in partnership with the Field Marketing Manager and operations
Serves as project manager for store support initiatives, including competitive intrusion, underperforming stores, and new markets; collaborates with the Field Marketing Manager and Brand Manager on overall program strategy
Facilitates community advocacy by serving as RaceTrac brand ambassador, engaging directly with local businesses, community members, schools, first responders, and other key stakeholders to create a positive store-level impact
Conducts quarterly market visits with Field Marketing Manager to gain insight into local market dynamics, competitive activity, and the overall impact of field marketing initiatives
Oversees partnerships inbox inquiries for external field marketing requests, providing thoughtful recommendations, timely responses and clear guidance on next steps
Responsible for quarterly field marketing recap to wider marketing team and leadership, including performance metrics and recommendations for optimization
Supports Field Marketing Manager with execution of local sponsorship and vendor marketing opportunities that strengthen RaceTrac’s community presence, ensuring alignment with brand standards and expectations
Attends on and off-premise field marketing activations to provide support to the RaceTrac field teams and other stakeholders, as needed
Oversees the sampling program as the primary marketing contact, collaborating with Field Marketing Manager and merchandising, operations, and agency teams to define sampling priorities and processes, coordinate execution, and track performance
Serves as a liaison between marketing, operations, and field teams; leads recurring stakeholder meetings to ensure alignment and integration of field marketing into broader initiatives
Responsible for administrative functions including, but not limited to: submitting invoices, ordering supplies, gift card processing, managing swag inventory, mailing packages and submitting design requests