B2B Marketing Lead

Purchasing Power•Atlanta, GA

1d•Hybrid

About The Position

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes Progressive Leasing, a market leader in lease‑to‑own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform — all united by a commitment to innovation, access, and meaningful impact. We’re looking for a B2B Marketing Leader to help drive growth across Purchasing Power’s employer and partner base. You’ll work in close partnership with Sales, Sales Enablement, and Account Management to build practical, effective programs that drive new business and engage efforts with our existing clients and partners. The person in this role will own the day-to-day integrated marketing efforts across demand generation, lead generation, digital campaigns, content, and all nurturing efforts, driving measurable pipeline growth and revenue impact. They will partner closely with the client marketing team to ensure the lead generation efforts align closely with engagement and retention efforts. This is a hybrid role based out of our Atlantic Station office in Atlanta, with a few onsite days each week to collaborate with Sales, Account Management, and cross‑functional partners.

Requirements

8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer‑focused products).
Proven experience leading demand generation and pipeline growth
Strong understanding of integrated marketing strategy
Data-driven mindset with strong analytical skills
Proficient in Salesforce and Marketo
Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging.
Organized, detail‑oriented, and able to manage multiple workstreams at once.
Bachelor’s degree in business or a closely related field, or equivalent relevant experience.
AI‑enabled tools are already part of how work gets done across our organization, and their use will continue to expand over time. We value people who are curious, adaptable, and open to learning as roles and workflows evolve.

Responsibilities

Own demand generation strategy across digital, paid, email, content, and events
Optimize lead acquisition, conversion, and pipeline velocity
Manage and improve MQL performance
Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence.
Lead end-to-end campaign development (strategy → execution → measurement)
Ensure integrated execution across channels (digital, content, paid, partner)
Oversee campaign reporting and performance optimization
Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
Establish clear performance dashboards tied to revenue outcomes
Continuously test and optimize campaigns for efficiency and effectiveness
Use AI‑enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality.