Brand Designer

PepsiCo • New York, NY

1d

About The Position

Design Drives Business Value

Design is a strategic function for PepsiCo to drive business value by creating experiences and brand engagements of which people deeply want to be a part. In partnership with the Business and R&D units, we’re applying this approach to our existing portfolio of brands and to an entire new platform of products yet to be born. We are one of the first major corporations to integrate different design disciplines—brand design, design execution, industrial design, design strategy, front-end innovation—into a single group.
You are
A lover of design, brands and people
A self-starter with entrepreneurial spirit
Energized by challenges
Empathetic to consumers, customers and internal stakeholders
Keen eye for consumer behavior trends in addition to extraordinary design savvy
A storyteller, visually & verbally
Comfortable multitasking
Collaborative

The role:
In this role, you will report to the Design Senior Manager, Pepsi Lipton Partnership and collaborate with other Design team members to drive design thinking from ideation thru concept development, refinement, and execution in 360 brand design and innovation. You will be contributing across three iconic brands across the North American tea portfolio as well as supporting regional brands and the PLP.

Requirements

• Minimum of 1 — 3 years studio experience (in-house or agency) as a graphic or brand designer taking projects from concept through completion
• Brand, communication design background, bachelor’s degree in graphic design
• Background and understanding of brand/packaging/graphic design as well as an understanding of social/ digital design preferred
• Strong portfolio of design work showcasing both print and digital projects
• Social media-minded curator
• Digital design and photography interest or experience
• Brand design background and style guideline experience, 360 visual identity
• Strong typography and layout sensibility
• Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- ability to articulate ideas conceptually. Illustration skills would be a ++
• Technically solid, able to illuminate ideas and visualize design stories across a variety of media
• Expert at Adobe Creative Suite programs
• Works well with others to deliver results; keeps others informed to avoid unnecessary surprises

Responsibilities

• Creating high quality brand design solutions in a rapid paced, high-output environment
• Present design concepts in a clear and concise manner
• Ability to sketch ideas to create and communicate concepts
• Participate and contribute in brainstorm sessions
• Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
• Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
• Ideate and construct ideas within a team-based design environment
• Communicates regularly. Manages own timelines, milestones and internal deadlines to ensure timely deliver

Benefits

• The expected compensation range for this position is between $80,700 - $135,100.
• Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level