Brand Development Manager

United Franchise Group•West Palm Beach, FL

About The Position

The Brand Development Manager is the primary franchise sales support and guide for the Brand. They are also responsible for creating and reviewing the Butler report, passing leads to RVP’s, hosting Discovery Day tours, and acts as the brand’s primary tradeshow backup person. The Director of Franchise Development can change the specific brand assignment given from time to time as needed.

Requirements

Bachelor’s degree (B.A.) or equivalent from four-year college or university; or more than five years related experience and/or training; or equivalent combination of education and experience.
Franchise Sales experience
Must be able to travel up to 75% of the time, with air and overnight travel required

Responsibilities

Primary guide/host for the Brand for all Discovery Day Tours.
Primary tradeshow representative for the Brand (all trade shows), this includes tradeshow and backup for the tradeshow.
Point Person with Franchise Development for the brand (responsible for passing leads to RVPs when pass percentage is low).
Calls leads and covers sales through webinars in lieu of First Meetings for open regions and regions in transition.
Coordinates Charlie Calls.
Looks at FD (Franchise Development) lead flow to determine if there are enough leads going into each region and advises Division DOS.
Receives and reviews all Personal Profiles submitted for Brand. Suggests validation stores to RVP based on Profile information.
Acts as additional Franchise Development rep to pass qualified leads to areas that need additional lead flow and activity upon request from DOS, Brand Leaders, or Division DOS.
Passes profiles along to RVP for direct contact if assigned to do so by the Division DOS.
Responsible for organizing and running Validator Webinars/Calls for the brand. Schedules, promotes, and runs them
Franchise Development Rep for International leads for the brand: all inbound international inquiries assigned to BDM to call and pass lead to International RVP or Brand Sales Director
Trains new RVP’s about their brand.
Introduces new RVP’s to tour stores inside and outside of their region, and resales in their region.
Visits franchisees stores when traveling.
Conducts quarterly webinars with Brokers to promote the brand.
Works within Franchise Development to ensure quality leads are being passed and that their brand is being presented correctly.
Collect and distribute franchisee success stories on a monthly basis to RVPs and other Corporate Staff (shares those success stories with the CEO’s office for monthly videos, as well)
Acts as a tradeshow backup for all IFE shows and some industry shows throughout the year
Reviews the Butler Report to monitor strong prospects for each RVP and advises Division DOS.
Reviews FD lead flow and all costs associated with the Division Leader regularly to maximize opportunities and costs and get the most quality leads for the money being spent.