Brand Management - Lifestyle (Authentic Luxury Group) Summer Intern
About The Position
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai. We are seeking a Brand Management Summer (June - August) Intern to support our Luxury Team. This internship is designed for someone who is passionate about brand strategy, retail and consumer trends, and luxury, who wants hands-on experience working in the core of luxury brands and maximizing business opportunity. The Brand Management, Luxury / Premium brands intern will work closely with the team to support core functions of brand management. With exposure to day-to-day management of globally recognized brands, you will help the team stay organized and informed, ensuring key management processes are moving efficiently. This intern will report to the Manager of Commercial Strategy within the Luxury / Premium division of Authentic.
Requirements
- Currently enrolled university student, pursing a bachelor's degree in business.
- Available to work up to 20 hours per week.
- Able to work onsite in our NYC office.
- Proficient knowledge of Microsoft Excel, Powerpoint.
- Strong interest in luxury brands, licensing, retail and brand strategy
- Detail oriented
- Process-driven and constantly looking for ways to streamline and simplify complex tasks.
Responsibilities
- Support onboarding workflows for new partners by organizing documents, tracking required deliverables and maintaining accurate files and folders for internal reference.
- Support the collection and organization of sales reports, royalty reporting, forecasts and performance updates. Maintain trackers and assist in analyzing business trends to support planning and decision-making.
- Conduct research on luxury market trends, competitive activity, distribution opportunities, retail presence and category whitespace to support brand growth initiatives.
- Utilizing proprietary Authentic AI to create imagery for innovative big ideas.
- Support the Luxury Brand Management team in day-to-day partner communication and internal follow-up. Help prepare meeting notes, track action items, maintain partner recaps and ensure requests are routed to the appropriate internal teams, including marketing, product merchandising, legal, finance, and PR.
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What This Job Offers
Job Type
Part-time
Career Level
Intern
