Brand Marketing Lifestyle Summer Intern

Authentic Brands GroupNew York, NY
4hHybrid

About The Position

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai. The Summer (June - August) Global Brand Marketing internship is ideal for college students who are enthusiastic about fashion and marketing. This internship will provide an opportunity to work in a fast-paced environment among global industry experts and will offer the tools to develop key skills in communications, marketing and relationship management.

Requirements

  • Undergraduate/graduate student
  • Able to work up to 20 hours per week
  • Able to work onsite 2 days in our New York office
  • Major in journalism, communications, public relations, marketing or digital media
  • Prior work or internship experience in the entertainment or fashion industry (can include retail experience)
  • Excellent written and verbal communication
  • Base understanding of the marketing funnel
  • MS Outlook, Word, PPT, Excel proficiency
  • Analytical thinker who is self-motivated and able to multi-task
  • Collaborative and able to thrive in a high-paced environment

Responsibilities

  • Sample Tracking For Photoshoots
  • Assist in Reviewing Influencer Team Campaigns briefed by Brand Marketing
  • Assist in reviewing social calendars from social team
  • Assist in recap reports
  • Gather data from various activations for high level meetings
  • Learn marketing skills such as, but not limited to; international partner management, marketing project management, talent communication, cross-functional collaboration
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