Brand Manager, Brand Experiences & Partnerships (Contract)

Spin Master•Wilton, CT

1d•$52 - $58•Hybrid

About The Position

As Brand Manager, Brand Experiences & Partnerships, you will be responsible for bringing the Melissa & Doug brand to life in new ways through innovative brand partnerships, retail activations and experiential marketing, while strengthening its connection with Consumers. You will lead the experience & partnership strategy, helping to lay the roadmap for future growth opportunities. This is a 6 month contract position with opportunity to extend or be converted.

Requirements

Bachelor's degree in Marketing, or other related field required
Experience in consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other fast paced industries
Experience working on consumer or retail branded activations preferred
Experience bringing new ideas or opportunities to life and securing internal approvals

Responsibilities

Identify relevant brand partnerships for Melissa & Doug across both new product and marketing opportunities
Lead the strategy & execution of branded consumer experiences, identifying partners and the roadmap on how we can bring to market
Develop Brand activation toolkits & programming for Specialty Retailers to bring Melissa & Doug to life in their stores in a fun & engaging way
Support Outbound Licensing Marketing Initiatives
Support marketing content development & activation at our Retail Store in The Westchester Mall
Collaborate w/ internal Marketing, Creative and Sales teams to ensure a seamless extension of the brand in new experience and partnership ventures
Manage external vendors and agency partners to ensure delivery of initiatives
Monitor competitive landscapes audits & insights to identify emerging partnerships and experiential opportunities