Brand Manager

Sonesta Hotels•Newton, MA

22h•$80,000 - $90,000

About The Position

We’re Sonesta International Hotels. The 8th largest hotel company in the U.S.—and growing fast. An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect. Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting. Job Description Summary We are seeking a Brand Manager to lead the development, delivery, and support of distinctive guest experiences and programs across some of the core brands. This role will play a critical part in driving brand consistency by activating elements of the guest journey, including brand programs, operational supplies & equipment (OS&E), service culture, and more. As a Brand Manager, your work will support the activation of innovative guest experience programs at hotels across some of the core brands within the portfolio, while aligning with our franchise and managed operations teams, design, procurement, and strategy departments. You will take ownership of program lifecycle management, initial pilot activations, and ongoing refinement for specific brands or groups within the portfolio. Job Description

Requirements

To be considered, direct experience in the hotel/hospitality industry, with a brand, franchise or multi-property management company, in a corporate environment, is required.
Minimum 5+ years of experience in brand management, hospitality operations, or guest experience design, with a focus on multi-brand portfolios or similar environments.
College degree with a concentration in brand management, brand marketing, hospitality or related field preferred
Proven experience as a brand business leader (E.g. specialist or brand manager) with P&L and project launch responsibility for brand initiatives or programs, within a guest experience, brand, procurement, program management or strategy team
Must be able to manage multiple projects at once, with proven examples and experiences of complex project management efforts
Proficiency in using Microsoft 365
Proficiency in reviewing data analytics, with third-party software such as Medallia or directly via export in Excel or Tableau
Strong relationship development, listening and networking skills

Responsibilities

Guest Experience Activation: Develop and execute strategies to elevate elements of the guest journey. Oversee pilots and activations for service programs, OS&E initiatives, and technology tools.
Brand Standards and Lifecycle Management: Write and maintain detailed brand standards to ensure consistency across the portfolio. Provide lifecycle support for guest experience programs, from concept to implementation and beyond.
Performance Measurement and Reporting: Monitor guest satisfaction through platforms such as Medallia and JD Power. Analyze guest feedback, share reporting, and make actionable recommendations to enhance experiences and drive brand performance.
Project Management: Lead or support project management efforts for guest journey activations and quality assurance program execution. Manage logistics planning and execution for brand-related initiatives.
Cross-Functional Collaboration: Partner with internal teams and external stakeholders to ensure alignment across brand initiatives. Act as a key liaison with franchise and managed operations teams to support and ensure the successful rollout of brand programs.