Brand Manager

W.C. Bradley Co.•Scottsdale, AZ

1d•Onsite

About The Position

We are seeking a Brand Marketing Manager to lead brand strategy and integrated go-to-market execution for Pit Boss. This role will set the strategic direction, align cross-functional partners, and bring launches and campaigns to life across paid, owned, and earned channels to drive brand awareness, consideration, conversion, and long-term loyalty. You will serve as the central “orchestrator” of Pit Boss marketing—partnering closely with specialty teams (Social, D2C/CRM, PR, Ecommerce, Sales, Product/Innovation, Insights, Creative, and agencies) to ensure cohesive storytelling, consistent execution, and measurable business impact. Work Location: Phoenix, Arizona

Requirements

Minimum Education: Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus).
Minimum Work Experience: 5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing.
Strong brand strategy capability with proven ability to translate strategy into integrated execution.
Demonstrated cross-functional leadership and ability to influence without direct authority.
Excellent creative judgment; experienced in briefing and guiding agencies/internal teams through concept, design, and copy.
Strong project management skills and operational rigor across complex timelines and stakeholders.
Comfortable with performance reporting and turning data into decisions.
Working knowledge of e-commerce and D2C ecosystems; experience collaborating with CRM and social specialty teams.
Excellent communication skills (written, verbal, interpersonal); proactive and solutions-oriented.
Self-motivated, organized, accountable; able to manage multiple priorities and deadlines.

Nice To Haves

Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus.
License(s) / Certification(s): Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred.

Responsibilities

Own and evolve the Pit Boss brand strategy (positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints.
Lead annual and seasonal integrated marketing planning for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals.
Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities.
Partner with Product/Innovation to build and execute commercialization plans for grills, accessories, fuels, and innovations—ensuring clear messaging, claims support, and channel readiness.
Write and own creative and integrated campaign briefs, aligning stakeholders on objectives, target, key message, and required deliverables.
Serve as the cross-functional lead to ensure launches are retail-ready and consumer-ready (content, assets, messaging, training/support materials as applicable).
Lead the cross-functional execution of Pit Boss campaigns across channels—ensuring a cohesive consumer experience from awareness through purchase and advocacy.
Partner with the Social team (who owns the influencer/ambassador program strategy and management) to align creators, content, and community efforts to campaign priorities, messaging, and launch moments.
Partner with the D2C team (who owns CRM strategy and execution) to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities.
Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy.
Own the Pit Boss editorial direction and content priorities, ensuring content supports campaign objectives, seasonal moments, and retail needs.
Build and maintain the Pit Boss editorial calendar in collaboration with ecommerce, social, agencies, internal creative teams, sales, and product.
Lead key content development workstreams (photo/video shoots, how-to content, recipe/usage content), providing clear feedback and ensuring high-quality, on-brand output.
Partner with PR agency to set priorities and activate compelling Pit Boss storytelling - providing strategy, messaging, and internal coordination to support programs.
Identify and evaluate strategic partnerships that extend reach, strengthen credibility, and reinforce Pit Boss positioning.
Define success metrics and measurement plans for campaigns and launches in partnership with Analytics/Media/D2C teams.
Review performance results, lead recaps, and turn insights into action - optimizing messaging, creative, and channel plans over time.
Champion a test-and-learn mindset (creative iterations, messaging validation, content optimization).
Lead agency relationships and cross-functional workflows to deliver on time, on brief, and on brand.
Maintain high standards in a fast-paced environment; prioritize effectively and drive accountability across stakeholders.
Stay current on trends impacting Pit Boss (grilling culture, food trends, platform shifts, competitor activity) and apply learnings to plans.