Brand Manager

Designlibro•San Jose, CA

2d•$115,000 - $150,000•Remote

About The Position

As Brand Manager, you'll be the operational engine behind Petlibro's brand campaigns and partnerships - translating brand strategy into flawless execution across channels and ensuring every external partner delivers work that elevates our vision. Reporting to the Brand Director, you'll manage the day-to-day of integrated campaigns, own key partnership relationships, and ensure our brand shows up consistently and compellingly at every touchpoint.

Requirements

You have 6+ years of brand marketing experience, with strong preference for DTC brands
You've successfully managed integrated campaigns and can point to measurable results
You're an exceptional project manager who thrives in fast-paced, lean-team environments
You have agency management experience and strong communication skills
You're comfortable working across time zones and cultures, preferably with experience collaborating effectively on international teams
You're data-informed, aesthetically sharp, and love pets
Bachelor's degree, MBA preferred
6+ years of brand marketing or integrated marketing experience
Proven track record managing multi-channel campaigns and agency partnerships
Proficiency with productivity and management tools
Remote position; West Coast candidates preferred for alignment with leadership team.

Responsibilities

Campaign Management & Execution Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels
Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy
Develop and maintain campaign calendars, tracking deliverables and performance against KPIs
Monitor campaign results and provide actionable insights for optimization
Partnership & Agency Management Serve as primary day-to-day contact for agency partners, vendors, and external collaborators
Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards
Identify, vet, and negotiate partnerships that expand brand reach and drive affinity
Track partnership performance and ROI, making recommendations on continuation or optimization
Brand Stewardship & Cross-Functional Collaboration Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone
Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives
Collaborate with Shenzhen-based colleagues across time zones to ensure brand campaigns align with product roadmap and technical capabilities
Support product launch planning and execution in collaboration with product marketing
Manage brand marketing budgets and vendor relationships, ensuring efficient resource allocation