Brand Manager

iam8bit • Los Angeles, CA

2d • $80,000 - $85,000 • Hybrid

About The Position

The Brand Manager is responsible for developing and executing brand strategies that enhance the visibility, reputation, and market share of iam8bit. This role requires a strategic thinker with strong analytical skills and a deep understanding of market trends. The Brand Manager will work closely with the marketing team, product development, sales, and other key stakeholders to ensure brand consistency and drive business growth.

Requirements

• Degree or equivalent experience in Marketing, Business, Communications, or a related field
• 5+ years of experience in brand management or marketing.
• Excellent communication and interpersonal skills.
• Creative thinking and problem solving abilities.
• Proficiency in marketing tools and analytics platforms.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong attention to detail and organization skills.

Nice To Haves

• Experience in the games industry is a plus.

Responsibilities

• Lead all tasks related to bringing retail physical editions to market, as well as vinyl and merchandise releases direct-to-consumer
• Develop and implement comprehensive brand strategies that align with company objectives and market opportunities
• Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform branding decisions.
• Define and articulate the brand’s unique value proposition, positions, and messaging across all channels.
• Plan, create, execute, and manage integrated marketing campaigns, including advertising, digital marketing, social media, and public relations.
• Oversee the creation of compelling content, including advertisements, blog posts, social media updates, and promotional materials.
• Ensure consistent brand messaging and visual identity across all marketing materials and channels
• Work collaboratively with internal teams and external partners to ensure cohesive brand experiences
• Monitor and analyze the performance of branding initiatives, providing regular reports and recommendations for improvement.
• Manage the brand budget, ensuring effective allocation of resources to maximize ROI.

Benefits

• 401k with employer matching
• medical, dental and vision insurance
• education benefits
• employee discount
• generous paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees