Brand Marketing Manager (55785)

PREMIUM GUARD INCORPORATED•Memphis, TN

2d•Onsite

About The Position

The Brand Marketing Manager will own brand strategy, positioning, and go-to-market execution across assigned PGI brands. This role is responsible for driving awareness, engagement, and revenue growth through integrated marketing campaigns, product launches, retail support initiatives, and digital storytelling. This is a highly cross-functional role that partners closely with Product, Sales, eCommerce, and Creative/Design.

Requirements

6–8+ years of brand marketing experience
Experience managing product launches and integrated campaigns
Strong understanding of retail, marketplace, and digital marketing ecosystems
Proven ability to translate product features into strong consumer messaging
Analytical mindset with comfort interpreting performance data
Excellent project management and organizational skills

Nice To Haves

Experience in automotive, CPG, or multi-SKU environments preferred

Responsibilities

Brand Strategy & Positioning Define and refine brand positioning, messaging architecture, and competitive differentiation
Ensure consistent brand identity across packaging, digital, retail, and marketplace channels
Monitor market trends, competitor activity, and consumer insights
Campaign & Launch Execution Lead go-to-market strategy for new product launches and major brand initiatives
Develop integrated marketing campaigns across digital, retail, social, and trade channels
Coordinate timelines, creative briefs, and cross-functional execution
Own and manage launch calendars aligned with product roadmaps and retail timelines
Develop detailed campaign briefs and timelines to ensure seamless execution
Project manage marketing initiatives from concept to launch, ensuring on-time delivery across all channels
Retail & Channel Support Support sales with marketing materials, presentations, and retail activation assets
Partner with eCommerce to align messaging across Amazon, Walmart, and DTC
Assist with trade shows, sponsorships, and industry partnerships
Performance & Growth Track KPIs including brand awareness, engagement, sell-through, and campaign ROI
Analyze performance data and optimize initiatives accordingly
Identify growth opportunities across product lines and distribution channels
Cross-Functional Leadership Serve as the central marketing point of contact for assigned brands
Collaborate with product and engineering teams to align technical features with compelling marketing narratives
Ensure compliance and brand integrity across all communications
Drive cross-functional alignment meetings and maintain visibility into launch readiness and campaign status