Brand Media Planner

Collective Measures•Minneapolis, MN

3d•$54,000 - $62,000

About The Position

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process -- from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.

Requirements

2+ years of experience in media, including managing display campaigns, trading/buying in display focused platforms, or managing traditional channels
Experience using The Trade Desk, Amazon DSP. StackAdapt or other programmatic DSP's preferred, but not required
Experience using Doubleclick Campaign Manager preferred, but not required
High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies
Strong knowledge and background in metrics and results-driven optimization is vital
Strong written and verbal communication skills
Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
A data-driven, independent, and analytical approach to problem solving
The ability to work independently as well as with a team in a fast paced, goal-oriented environment
Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

Responsibilities

Assist in client strategy communication regarding recommended display and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
Responsible for day-to-day campaign management of various campaigns across different platforms
Drafting insights for client-facing reports, including both data visualization and insights
Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends. The Media Planner should come into the position with a basic knowledge of the ad tech partners in the space
Coordinate and implement third-party products and technology across the programmatic landscape
Lead IO creation and trafficking for digital buys
Own the building and optimization of programmatic campaigns using Collective Measures' ad tech stack
Have a primary role in ideating and implementing optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
Implement bidding best practices to improve campaign performance