Category Analyst II - Kroger
About The Position
The Category Analyst II will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for all Kroger divisions. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead business update/review analyses. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and business managers to achieve volume and distribution objectives. This position will perform as if they are an internal consultant and trusted advisor to the business manager as their client.
Requirements
- Bachelor’s degree in Marketing, Business, or Psychology plus 1+ years CPG industry sales or retailer-facing category management experience
- Working knowledge of Kroger systems (Market 6/OnDemand & 84.51 Stratum); pulling and manipulating the datasets
- Experience in selling story development, category reviews & knowledge of category management principles
- Advanced analytical, Excel & PowerPoint skills
- Have curiosity, have a detective-like mentality to find the root cause of a problem
Nice To Haves
- CPG industry sales organization experience, in a sales/analytical capacity in Natural/Specialty food and/or beverage
- Experience in category management
- Working knowledge of syndicated data (via SPINs (Satori), Nielsen, or IRI)
- Working knowledge of Panel data and primary use cases.
- Experience working with Kroger (exposure and can communicate in Kroger language – time frames, acronyms, etc.)
- Advanced communications skills, ability to clearly articulate complex concepts in a concise manner
- A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines
- Critical thinker & process-oriented: can turn self-developed strategies/efficient processes into execution
- Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment
Responsibilities
- Develop fact-based category reviews, business updates/reviews and selling stories
- Present business updates/reviews to client, clearly articulating trends and recommendations to optimize strategic planning and selling efforts
- Develop and deliver account presentations relative to new items, share of shelf, and/or efficient assortment
- Create, maintain and perfect analytical tools, reporting and resources leveraged against the client
- Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps
- Analyze shopper and consumer information and develop recommended actions based on insights
- Track, monitor and provide actionable feedback on distribution & sales trends
- Utilize Kroger systems (POS & shopper behavior), syndicated data, and consumer research to develop fact-based analysis and business reviews
- Conduct promotional planning support via in-depth retailer specific analysis
- Work with the Business Managers to manage the distribution priorities throughout Kroger and determine key opportunities
- Evaluate effectiveness of programs and communicate strategy and best practices internally and externally
Benefits
- 16 days of PTO
- 11 paid company holidays per year
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
