Communications Coordinator

McAdamsRaleigh, NC
5hOnsite

About The Position

McAdams is a full-service land planning, landscape architecture, civil engineering, transportation, and geomatics firm located in North Carolina, South Carolina, Texas, and Florida. We seek to partner with our clients to create meaningful experiences through inspired design. Our employees are what make McAdams different. We bring experiences to the forefront of everything we do, and to do that takes special people. Job Overview: We are looking for a creative and driven Communications Coordinator to join our communications team. In this role, you will be responsible for crafting compelling, high-quality content that resonates with our audience and supports our business objectives. The ideal candidate is a skilled writer with a passion for storytelling, a keen eye for detail and the ability to create content that engages, informs and inspires. You will collaborate with various teams to develop content for a wide range of channels, including social media, blogs, websites, newsletters and more.

Requirements

  • 3+ years of experience in content writing or a similar role.
  • Exceptional writing, editing and proofreading skills, with a strong portfolio of work.
  • Proven ability to create content that is engaging, informative and aligned with brand messaging.
  • Experience with SEO best practices and the ability to incorporate keywords effectively.
  • Strong organizational skills and the ability to manage multiple projects and deadlines.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Proficiency in content management systems (CMS) and basic understanding of HTML/CSS is a plus.
  • Familiarity with social media platforms, digital marketing and analytics tools is preferred.
  • Creative thinker with a passion for storytelling and a keen eye for detail.

Nice To Haves

  • Experience in the AEC industry is a plus but not necessary.
  • Proficiency in content management systems (CMS) and basic understanding of HTML/CSS is a plus.
  • Familiarity with social media platforms, digital marketing and analytics tools is preferred.

Responsibilities

  • Develop and write engaging content for various platforms, including social media, blogs, websites, newsletters, press releases, videos and internal communications.
  • Collaborate with cross-functional teams, including marketing, design and project teams, to conduct interviews and create content that aligns with our brand voice and supports business goals.
  • Research industry trends, topics and keywords to ensure content is relevant, informative, and optimized for Search Engine Optimization (SEO).
  • Edit and proofread content for accuracy, clarity and consistency, ensuring it meets high-quality standards.
  • Assist in developing content strategies and editorial calendars to drive consistent and timely content creation.
  • Contribute to brainstorming sessions and creative meetings to generate fresh content ideas and concepts.
  • Monitor and analyze content performance metrics to inform future content strategies and improve engagement.
  • Stay up-to-date with Architecture / Engineering / Construction (AEC) industry best practices, content trends and emerging technologies to continuously enhance our content offerings.
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