Content Creation Lead

Odd Bunch

3d • Hybrid

About The Position

We're looking for a Content Creation Lead who genuinely loves social media - not just being on camera, but the craft of short-form storytelling, the art of a great hook, and the energy of building a real community online.
You'll work closely with a dedicated content manager, bringing the team’s ideas to life, on screen and off.
The ideal candidate is someone who lights up when the camera turns on, but also geeks out over why one video outperforms another. You're as comfortable analyzing retention curves on a Reel as you are filming a talking-head in your living room. You understand that organic and paid social aren't separate worlds - and you know how to create content that works for both.
As Odd Bunch grows, this role will evolve with it. You'll be creating content that reaches audiences across multiple markets, and your work will play a direct role in shaping how new communities discover and connect with the brand.

Requirements

• 3-4 years of proven experience managing social media and creating short-form video content for a brand - ideally in food, CPG, grocery, or eCommerce, but we care more about your instincts than your industry
• You are comfortable and confident on camera
• Working knowledge of video editing (CapCut, Adobe Premiere, Final Cut, or similar)
• Experience with community management: you've built, nurtured, or moderated an online community and you understand the difference between broadcasting and actually connecting
• Self-starter with a bias toward action - you don't wait for a perfect brief to start creating
• Comfortable working cross-functionally with a content manager, video editor, marketing team, and leadership
• Based in Canada, with Toronto preferred for in-person filming

Nice To Haves

• Experience with both organic and paid social creative
• Familiarity with Facebook Groups, Reddit communities, or other community platforms beyond Instagram and TikTok
• Background in a startup, DTC brand, or fast-paced creative environment
• Graphic design skills (Canva, etc.)

Responsibilities

• Develop and execute short-form video content for Instagram and TikTok that drives awareness, engagement, and community growth - in close collaboration with a content manager
• Produce platform-native content including Reels, TikToks, YouTube Shorts, and Facebook Reels
• Write engaging captions optimized for reach and discoverability
• Maintain and manage Odd Bunch's social media accounts across platforms, ensuring consistency in brand voice and posting cadence
• Monitor comments and DMs, engage with the audience, and foster genuine two-way conversation
• Own the full production process: concept, scripting, shooting, lighting, editing, and final sign-off
• Appear on camera regularly and comfortably as a face of the brand - while also sourcing and directing other creators or community members as needed
• Analyze content performance beyond surface-level metrics - watch time, drop-off points, scroll-stopping rate, save-to-share ratio - and bring those learnings back into the next piece of content
• Create content that works across both organic and paid social channels, understanding the differences in intent, format, and performance benchmarks
• Film and edit short-form video optimized for Instagram Reels, TikTok, YouTube Shorts, and Facebook Reels
• Stay on top of emerging social trends, formats, and creative approaches - and bring them to the team proactively
• Organize and manage social video assets
• Foster and grow an engaged community across platforms including Instagram, Facebook, and Reddit - this could include launching and managing a Facebook Group or similar community spaces
• Respond to comments, DMs, and community conversations in a way that's warm, on-brand, and human
• Spot UGC opportunities and amplify community voices as part of the content mix
• Support social campaigns, giveaways, and partnerships
• Collaborate with the marketing team and internal stakeholders on integrated initiatives
• Support or lead additional initiatives including influencer collaborations, brand partnerships, PR moments, and affiliate programs
• Contribute to the broader marketing strategy with a creator's eye and a data-informed mindset

Benefits

• Health plan available after 6 months
• RRSP and pension plan available at 12 months
• Free grocery plan
• 20 days PTO
• Full-time, hybrid role based in Canada
• Remote flexibility with in-person filming as needed
• Real, tangible growth potential - we're scaling fast and actively creating new opportunities as we go. The right person won't just fill this role, they'll help define what it grows into
• Annual bonus potential

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed