Content Specialist

Jars CannabisTroy, MI
1d

About The Position

Ready to elevate your career path to a new all-time high? JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration. Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible. Does this spark your interest? If so, we'd love to hear from you! What we are looking for: The Content Specialist is responsible for producing high-quality photo, video, and podcast content that supports JARS Cannabis and its subsidiaries. Reporting directly to the PR & Communications Manager, this role plays a critical part in shaping how our brands show up across owned and paid channels, campaigns, and long-form storytelling initiatives.

Requirements

  • Minimum 2 years of photo, video, content creation, marketing, or social media experience.
  • Exceptional knowledge in navigating social media platforms.
  • Photography and/or videography capabilities required.
  • Must be 21 years of age or older & have reliable transportation.
  • Open availability to work non-traditional hours including nights weekends, holidays, and events.
  • Must be comfortable managing various brand voices, content needs, and shoots.
  • Familiarity with cannabis compliance guidelines and restrictions on platforms, troubleshooting a plus.
  • Must be willing to submit to a background check.

Nice To Haves

  • Familiarity with cannabis compliance guidelines and restrictions on platforms, troubleshooting a plus.

Responsibilities

  • Develop detailed shot lists, storyboards, and creative briefs for photo, video, and podcast audio projects
  • Facilitate and support on-site and off-site photo and video shoots for product, lifestyle, and event content
  • Capture high-quality and compliant product photography and video optimized for social platforms
  • Capture event photography and video with an eye for culture, energy, and storytelling
  • Edit photos and videos with quick turnaround times for Instagram Reels, TikTok, Stories, and other digital channels
  • Conceptualize, develop, and execute a comprehensive podcast strategy, including format, guests, and rollout plans
  • Film and record podcast episodes (video and audio)
  • Edit podcast content for full-length episodes and social cut-downs
  • Publish and distribute podcast content across appropriate platforms
  • Collaborate closely with PR & Communications Manager + Social Media Specialist to align content needs with campaigns, brand narratives, and earned /owned media moments
  • Coordinate off-site filming and photographing opportunities with third parties including influencers, retail staff, customers, photographers, videographers, etc.
  • Support content needs across JARS Cannabis and all subsidiary brands, maintaining distinct brand voices and aesthetics
  • Stay up to date on content trends, platform best practices, and emerging storytelling formats

Benefits

  • Free Employee Assistance Program
  • Health, Dental & Vision Insurance (full-time employees only)
  • 401(k) Plan
  • Paid Sick Leave
  • Employee Discount
  • Internal Growth Opportunities
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